“…For example, since the 1990s provincial smokefree policies, most notably the introduction of stronger smokefree policies at the Beijing Olympic Games and the 2010 World Expo in Shanghai , have reflected central, rather than provincial, government initiatives and have been designed to improve the image of China to the world and evidence of its global health commitment as a signatory of the FCTC. Third, given the above two trends, as Cheng et al (2013) have suggested, there is an urgency to develop tobacco control efforts at the provincial level in the cigarette producing regions, particularly as national smoking rates have increased, rather than decreased, since China signed the FCTC in 2001 (Katanoda et al, 2013;Lv et al, 2011). Others have similarly stressed the need for population-level interventions that modify the policy and social environments which encourage smoking (Ding and Hovell, 2012).…”