2019
DOI: 10.1136/bmj.l736
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Tobacco industry involvement in children’s sugary drinks market

Abstract: Kim H Nguyen and colleagues examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands. These techniques continue to be used by drinks companies despite industry agreement not to promote unhealthy products in this way

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Cited by 25 publications
(23 citation statements)
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“…The benefits achieved from these links include the establishment of synergies across marketing strategies and sharing of data on consumer characteristics. 50 …”
Section: Resultsmentioning
confidence: 99%
See 2 more Smart Citations
“…The benefits achieved from these links include the establishment of synergies across marketing strategies and sharing of data on consumer characteristics. 50 …”
Section: Resultsmentioning
confidence: 99%
“…The benefits achieved from these links include the establishment of synergies across marketing strategies and sharing of data on consumer characteristics. 50 For example, Nguyen et al report on the tobacco industry's early diversification into food and drink, highlighting Philip Morris' and RJ Reynolds' stakes in the sugar-sweetened beverage market, acquiring or developing brands such as Kool Aid from the 1960s. 50 Currently, the tobacco company Altria (formerly Philip Morris Companies) owns Ste Michelle Wine Estates 51 and has a considerable stake (about 10%) in alcohol giant ABInBev.…”
Section: Business Links Across Ucismentioning
confidence: 99%
See 1 more Smart Citation
“…This study adds to the growing body of research into corporate strategies to deflect responsibility for their role in harmful behaviours within the food, tobacco, alcohol and gambling industries (Knai, Petticrew, Douglas, et al, 2018;Petticrew et al, 2017) and how the corporate sector uses certain, often common, strategies to influence the way public health debates are framed (Moodie, 2017;Nguyen, Glantz, Palmer, & Schmidt, 2019;Nixon et al, 2015;Scott, Hawkins, & Knai, 2017). Commercial interests use many different strategies to thwart regulation or to point towards interventions that do not damage their interests (Gilmore, Savell, & Collin, 2011;Knai et al, 2015;Petticrew et al, 2017).…”
Section: Discussionmentioning
confidence: 98%
“…Scientists have used a variety of approaches to evaluate the effect of financial conflicts of interest on scientific literature. These include investigating the influence of donations from industry on patients’ organizations,19 surveying academic authors of industry funded research,20 and examining tobacco industry documents 21…”
Section: Introductionmentioning
confidence: 99%