2014
DOI: 10.1177/0273475314535783
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Together We Innovate

Abstract: In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country through virtual teamwork. The exercise exposes students to practical cross-cultural learning, enterprise development, and virtual team management. Results from students… Show more

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Cited by 26 publications
(12 citation statements)
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“…In addition, the website served as a repository for course materials, such as publications discussed in classes and for documents produced in regular courses at all partnership institutions, such as reports written as part of student assignments. In this way, a virtual classroom was created, assisting students in experiencing how their opinions on a public health topic fare with peers in other settings who may be more directly involved with the particular problem under discussion (24). These asynchronous communication tools were well received by students and lecturers.…”
Section: Collaboration On Equal Terms: the International Public Healtmentioning
confidence: 99%
“…In addition, the website served as a repository for course materials, such as publications discussed in classes and for documents produced in regular courses at all partnership institutions, such as reports written as part of student assignments. In this way, a virtual classroom was created, assisting students in experiencing how their opinions on a public health topic fare with peers in other settings who may be more directly involved with the particular problem under discussion (24). These asynchronous communication tools were well received by students and lecturers.…”
Section: Collaboration On Equal Terms: the International Public Healtmentioning
confidence: 99%
“…Scholars have consistently advocated for virtual education experiences in university management programs (Alavi et al, 1997;Alstete & Beutell, 2004;Duus & Cooray, 2014;Ramanau, 2016;Schwartzman, 2006;Wang & Haggerty, 2011). The ability to collaborate virtually is a necessary skill for increasing virtual competence (Hertel et al, 2006;Humes & Reilly, 2008).…”
Section: The Importance Of Virtual Cross-cultural Teams In Management Educationmentioning
confidence: 99%
“…Thus, researchers have identified the need for students to engage and complete tasks in a virtual format to help improve the skills and virtual competence needed as they prepare for today's workplace (Wang & Haggerty, 2011;Wolf et al, 2014). In a similar vein, Duus and Cooray (2014), in a study about crosscultural teamwork in a virtual environment, emphasized that these types of activities "build confidence in a range of skills and prepares students for future employment" (p. 244). Ramanau (2016) emphasized the need for more "'glocal' approaches to online course curriculum design, intentionally blending global perspectives with locally relevant knowledge" (p. 545).…”
Section: The Importance Of Virtual Cross-cultural Teams In Management Educationmentioning
confidence: 99%
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“…Today's global entrepreneurial ecosystem involves working in international, multicultural teams, communicating virtually to share knowledge (Duus & Cooray, 2014;Klitmøller & Lauring, 2013). Research shows that cultural diversity in entrepreneurial teams creates challenges during teamwork process (Lans, Gulikers, & Batterink, 2010), generating differences across national and regional boundaries (Mueller & Thomas, 2001).…”
Section: Introductionmentioning
confidence: 99%