Tokenism and Cultural (Mis)Recognition in the “Man with the Golden Voice”

Gent, Whitney

doi:10.1080/10646175.2016.1270859

Cited by 5 publications

(5 citation statements)

References 41 publications

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“…To be permitted to conflate homelessness, substance use, and indigenous ethnicity, she must emphasize her indigenous in-group status. Perhaps, she feels like a “token” (Gent, 2017; Kanter, 1977) in the prevailing group; she emphasizes her visible minority self-identity as a Native person to justify bringing in the social stereotypes she is conflating. The cost of joining the dominant group is that she must derogate her own identity to belong.…”

Section: Resultsmentioning

confidence: 99%

Fixed Nodes of Transience: Narratives of Homelessness and Emergency Department Use

et al. 2019

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Discourse in popular media, public policy, and academic literature contends that people who are homeless frequently make inappropriate use of hospital emergency department (ED) services. Although researchers have investigated the ED experiences of people who are homeless, no previous studies have examined how this population understands the role of the ED in their health care and in their day-to-day lives. In the present study, 16 individuals participated in semistructured interviews regarding their ED experiences, and narrative analysis was applied to their responses. Within the context of narratives of disempowerment and discrimination, participants viewed the ED in differing ways, but they generally interpreted it as a public, accessible space where they could exert agency. ED narratives were also paradoxical, depicting it as a fixed place for transient care, or a place where they were isolated yet felt a sense of belonging. Implications for policy and practice are discussed.

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Section: Resultsmentioning

confidence: 99%

Fixed Nodes of Transience: Narratives of Homelessness and Emergency Department Use

et al. 2019

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“…The philosophical (and political) question, then, is instead how inclusion actually happens and what role marketing and advertising have in this. On tokenism, Gent (2017) writes that 'tokens are powerful [as reifications of dominant norms] not because they are common, but because they are exceptional', and that 'it is difference that allows for exploitation ' (2017, p. 220). Thus, all advertising, in its inherent aim to show exceptionalism and to commodify alluring difference, is most probably doomed to produce tokenism, no matter how it is done.…”

Section: Discussionmentioning

confidence: 99%

“…Those who are the subject of tokenism are always reminded of their differences and that they must present themselves in particular ways to be worthy of success. The differences that tokenism presents must be significant enough from the dominant norms while, at the same time, be recognised as having similar enough values and/or characteristics to the dominant culture; tokenism is constrained by the expectation of the dominant culture (Gent 2017). Marketers, for example, use Blackness-such as Black culture, speech, style, fashion and music-to sell products (Davis 2018), which calls into question the representation of Blacks as tokenism (Riccucci 2008).…”

Section: Multicultural Marketing and Tokenismmentioning

confidence: 99%

“…Volvo (4) also has a commercial utilising Swedish House Mafia where two of the members are ethnically ambiguous and have partially non-Swedish backgrounds. These figures play a significant role as tokens, representing someone who is both 'different enough' and 'similar enough' (Gent 2017). It is an effective way of portraying the racial and ethnic diversity that exists in Sweden, since the viewers recognise them as 'having a non-Swedish background'.…”

Section: Tokenism In Swedish Commercialsmentioning

confidence: 99%

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Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017

Törngren

Ulver

2020

Genealogy

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From a social equality representation perspective, advertising should ideally mirror the multicultural composition at the national market, because mass-mediated identity representations may act as cultural resources for those with marginalised identities. To investigate the observance to such an ideal in a context where the ethnic and racial composition of the population saw a rapid change, this article examines 676 Swedish TV commercials in over the period 2008–2017, and analyses the representation of non-White persons of colour (POC). Through this quantitative and qualitative examination, we find that POC are indeed visible in the commercials, but predominantly in the background or playing minor roles. With the, at times, unproportionally high representation of racial and ethnic diversity in Swedish advertising, we find significant tokenism, or in other words, the structurally ineffectual approach common in market-based multiculturalism.

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“…Tokenization grants individuals from marginalized groups access to White dominated spaces which can be perceived as beneficial to a person of Color; however, it also has negative implications for both the individual and organization (Delgado, 2016; Flores, 2011; Gent, 2017). In what ways is Barnett’s interest in Zardari’s ethnicity positive?…”

Section: Discussion Questions and Activitiesmentioning

confidence: 99%

A Counselor’s Tale: The Need for Cultural Awareness

Cotman

Enyioha

Guerra

et al. 2019

Journal of Cases in Educational Leadership

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Culturally responsive (CR) leadership permeates all leadership practices and consists of several domains including: developing critical consciousness, supporting cultural knowledge development, and advocating for social justice within and outside of the school walls. This case focuses on the need to ground CR leadership in critical self-reflection and cultural consciousness by exploring the relationship between a White principal and his first leadership team member of Color who brings a different, bicultural perspective to his work. Assumptions that fill the void left by a lack of cultural knowledge lead to damaging effects including tokenism and stereotype threat.

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Tokenism and Cultural (Mis)Recognition in the “Man with the Golden Voice”

Cited by 5 publications

References 41 publications

Fixed Nodes of Transience: Narratives of Homelessness and Emergency Department Use

Fixed Nodes of Transience: Narratives of Homelessness and Emergency Department Use

Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017

A Counselor’s Tale: The Need for Cultural Awareness

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