Tom-cat

Murray, Joan

doi:10.1093/nq/s7-v.119.268i

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For example, the city of Edmonton in Canada. Edmonton has 13 music festivals that are regularly held every year and a number of these festivals have managed to bring in more than 2.7 million tourists and generate about 65 million dollars annually (Murray, Tom., 2016). The city relies on festivals as a city attraction, and has earned it a nickname "Festival Canada city."…”

Section: Best Practice: Music Festivals As City Imagementioning

confidence: 99%

Music Tourism Potential in Indonesia: Music Festivals and Its Role in City Branding

2022

JITPS

View full text Add to dashboard Cite

The great potential of music tourism has not been optimized in Indonesia. Meanwhile, music tourism is increasingly becoming one of the forms of new economic growth. The growth of music festival from year to year has also made the Indonesian people, especially the younger generation, make music as one of their needs and lifestyles. The number, diversity, and popularity of music festivals in Indonesia have grown tremendously. That's why Indonesia needs to encourage tourism potentials, one of which is the potential of music festivals that plays a role in creating city image and city branding. This study seeks to see the potential of music tourism and the role of music festivals for city branding. This research is using descriptive methodology seeks to contribute to the development of tourism in Indonesia, by exploring a special interest in tourism, namely music tourism, which is still a new formula in tourism in Indonesia. In addition, it seeks to see the best practices of music festivals in several countries that have succeeded in building the image of the city. Then the DOT-BAS-POS brand and marketing strategy can be used for the creation and development of music tourism in Indonesia. Through this research, it is hoped that the city government, community and society, the tourism sector and universities can work together in the future to encourage and drive music tourism in various tourist destinations in cities in Indonesia by combining natural beauty and music festivals.

show abstract

Section: Best Practice: Music Festivals As City Imagementioning

confidence: 99%

Music Tourism Potential in Indonesia: Music Festivals and Its Role in City Branding

2022

JITPS

View full text Add to dashboard Cite

show abstract

Tom-cat

Cited by 1 publication

References 0 publications

Music Tourism Potential in Indonesia: Music Festivals and Its Role in City Branding

Music Tourism Potential in Indonesia: Music Festivals and Its Role in City Branding

Contact Info

Product

Resources

About