Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

AlRabiah, Sara; Marder, Ben; Marshall, David C.; Angell, Robert J.

doi:10.1016/j.jbusres.2022.07.029

Cited by 20 publications

(5 citation statements)

References 86 publications

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“…The sample size was 5,000, and the model was 4 (Rodríguez-Priego et al ., 2023; Zhao et al ., 2010). The test results show at a 95% confidence interval, the result of the mediation effect does not contain 0 (LLCI = 0.1619, ULCI = 0.4119), and the mediating effect is 0.282, indicating that the mediating effect of perceived creepiness is significant (AlRabiah et al ., 2022; Pentina et al ., 2022), while the p -value of the direct effect of privacy concerns on consumer resistance is 0.49 (LLCI = −0.082, ULCI = 0.178). The direct effect is insignificant, indicating that perceived creepiness plays a fully mediated role, and the results support H2 (Figure 2).…”

Section: Resultsmentioning

confidence: 99%

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Mou¹,

Meng²

2023

APJML

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PurposeWith the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have received more and more attention. However, most of the existing research focuses on investigating the application of theories to explain consumer behavior related to intention to use and adopt IVAs, while ignoring the impact of its privacy issues on consumer resistance. This article especially examines the negative impact of artificial intelligence-based IVAs’ privacy concerns on consumer resistance, and studies the mediating effect of perceived creepiness in the context of privacy cynicism and privacy paradox and the moderating effect of anthropomorphized roles of IVAs and perceived corporate social responsibility (CSR) of IVAs’ companies. The demographic variables are also included.Design/methodology/approachBased on the theory of human–computer interaction (HCI), this study addresses the consumer privacy concerns of IVAs, builds a model of the influence mechanism on consumer resistance, and then verifies the mediating effect of perceived creepiness and the moderating effect of anthropomorphized roles of IVAs and perceived CSR of IVAs companies. This research explores underlying mechanism with three experiments.FindingsIt turns out that consumers’ privacy concerns are related to their resistance to IVAs through perceived creepiness. The servant (vs. partner) anthropomorphized role of IVAs is likely to induce more privacy concerns and in turn higher resistance. At the same time, when the company’s CSR is perceived high, the impact of the concerns of IVAs’ privacy issues on consumer resistance will be weakened, and the intermediary mechanism of perceiving creepiness in HCI and anthropomorphism of new technology are further explained and verified. The differences between different age and gender are also revealed in the study.Originality/valueThe research conclusions have strategic reference significance for enterprises to build the design framework of IVAs and formulate the response strategy of IVAs’ privacy concerns. And it offers implications for researchers and closes the research gap of IVAs from the perspective of innovation resistance.

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Section: Resultsmentioning

confidence: 99%

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Mou¹,

Meng²

2023

APJML

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“…This intimate disclosure leads to positive interaction between influencers and followers, leading the audience to comment, like and share influencers’ social media posts (Reinikainen et al , 2020). However, some studies show that intimacy self-disclosure leads to followers’ reduced attraction (Baruh and Cemalcılar, 2018) and reduced trust (AlRabiah et al , 2022). Thus, influencers and business owners should evaluate the form of intimate self-disclosure to ensure that the action would be appropriate for viewers and followers.…”

Section: Discussionmentioning

confidence: 99%

“…The message posted through sponsorship enables social media users to recognize the post as an advertisement and process it as persuasion knowledge (Boerman et al , 2017). Social media influencers are considered unique forms of e-word of mouth by disclosing personal information as part of their marketing and promoting of products (AlRabiah et al , 2022).…”

Section: Findings and Discussionmentioning

confidence: 99%

Social media influencer marketing: science mapping of the present and future trends

Fauzi,

Ali,

Satari

et al. 2024

IJQSS

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Purpose This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media influencer marketing is one of the most effective approaches to presenting a brand and offering value to consumers via social media. Design/methodology/approach This study evaluates the knowledge structure to uncover the emerging trends and future predictions in social media influencer marketing through bibliographic coupling and co-word analysis. In total, 917 journal publications were retrieved from the Web of Science database and analyzed using VOSviewer software. Findings The central theme in social media influencer marketing reflects digital engagement between influencers and followers and communication between influencers and followers. The theoretical and managerial implications are discussed. Originality/value This study unleashes the knowledge structure according to the fundamental literature of social media influencer marketing and the underlying themes related to the phenomenon.

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“…However, we stress that genuineness should not be confused with self‐disclosure, because the latter has opposing consequences. Self‐disclosure, or being overt about one's personal life and revealing (too) many intimate details, has been shown to trigger perceptions of social inappropriateness, which negatively affect trust and purchase intention (AlRabiah et al, 2022). Therefore, while we recommend that influencers be genuine and offer truthful self‐presentations, we do not mean that they should reveal everything about themselves.…”

Section: Discussionmentioning

confidence: 99%

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention

Claeys,

Charry,

Tessitore

2023

Psychology and Marketing

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Criticized for the idealized lives portrayed on social media (e.g., Instagram), a growing number of social media influencers are now embracing genuineness, showcasing unfiltered and less sophisticated pictures of themselves. The current research investigated this trend by examining how genuine (vs. nongenuine) visual self‐presentations by influencers affect their followers' purchase intention and, importantly, their well‐being. With an experiment (n = 171) and a quasi‐experiment with an ex‐post facto design (n = 154), we demonstrate that influencers' genuineness (vs. nongenuineness) not only benefits promoted brands but also followers' well‐being. Specifically, genuine (vs. nongenuine) influencers induce fewer upward comparisons, which, in turn, increases followers' self‐esteem, well‐being, and purchase intention. Investigating the role of gender, we show that, while males also tend to purchase more products when recommended by genuine (vs. nongenuine) male influencers, the mediating process through social comparison does not occur. Combining psychosocial and marketing perspectives, this study expands various streams of research on social media influencers and offers pragmatic contributions that reconcile managers, social media influencers, and public policymakers. More genuineness in pictures, using fewer filters and beauty artifices, provides benefits for all. Finally, we suggest future research directions as ways to further reconcile these two perspectives.

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Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

Cited by 20 publications

References 86 publications

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Alexa, it is creeping over me – Exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants

Social media influencer marketing: science mapping of the present and future trends

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention

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