This study aims to describe and analyze how controls in the form of belief systems, boundary systems, diagnostic systems, and interactive systems can build a work atmosphere that supports employee innovation. The research method used in this research is a qualitative method with a case study approach. This approach was chosen to provide best practice (best practice) for other companies/organizations. Linear and hierarchical approaches are used in this study as data analysis techniques built from the ground up. The results of interviews with 9 (nine) informants consisting of management lines and employees of PT SEMB show that belief systems, boundary systems, diagnostic systems, and an interactive system can build a work atmosphere that supports innovation involving the employees. In addition, the company also has several media/channels for employees to directly involve in the innovation initiation process, namely voice behavior. This study only uses interview method and not observation due to COVID-19. This research describes how a conducive working culture in a company can motivate the creativity and participative behavior from employee, thus allowing the quick growth of company due to the innovations created, moreover in the rapidly changing industries. This study also shows that investment on ideas and the open communication room within employees directs employees to be creative, ingenious, and driven. The company is then to behave as a united organization that works together to pursue company's objective from each role.