“…Furthermore, the differences in objectives [56,55,51] (C22), reward systems [46,23,48] (C25), and what is perceived as useful (C23) hinder to establish collaborations. For example, Glass and Hunt [57] point out that only few researchers would be interested in doing the development ("D") of R&D. With regard to rewards, it was pointed out that academia does not value industry impact and that there is no academic reward for industry collaborations and success [58,45].…”