We study the categorical generalizations of a BF theory to 2BF and 3BF theories, corresponding to 2-groups and 3-groups, in the framework of higher gauge theory. In particular, we construct the constrained 3BF actions describing the correct dynamics of Yang-Mills, Klein-Gordon, Dirac, Weyl, and Majorana fields coupled to Einstein-Cartan gravity. The action is naturally split into a topological sector and a sector with simplicity constraints, adapted to the spinfoam quantization programme. In addition, the structure of the 3-group gives rise to a novel gauge group which specifies the spectrum of matter fields present in the theory, just like the ordinary gauge group specifies the spectrum of gauge bosons in the Yang-Mills theory. This allows us to rewrite the whole Standard Model coupled to gravity as a constrained 3BF action, facilitating the nonperturbative quantization of both gravity and matter fields. Moreover, the presence and the properties of this new gauge group open up a possibility of a nontrivial unification of all fields and a possible explanation of fermion families and all other structure in the matter spectrum of the theory.