“…Until now, the study on maize tortillas has focused mainly on nutritional aspects (Bello-Perez et al, 2016;García Méndez, 2004), physicochemical characteristics (Amador, 2005) and sensory (Feria-Morales and Pangborn, 1983;Herrera Corredor, 2007), anthropological (Vizcarra Bordi, 2006, 2000, public policy and economic analysis (López Arévalo et al, 2015), related to its elaboration processes (Serratos-Hernandez et al, 2016), concerning its acceptance and purchase intent (Herrera Corredor et al, 2010), and in an incipient way the perceptions about the maize tortilla (Jaramillo Villanueva, 2015;Sánchez-Vega et al, 2020;Sánchez-Vega et al, 2018). Sánchez-Vega et al (2020) established the coexistence of postmodern and traditional perceptions about tortillas according to the differences in three geographical zones of the country, according to their socio-cultural, historical and economic development.…”