Total Laryngectomy

Coffin, Stephen

doi:10.1111/j.1365-2044.1955.tb01613.x

Cited by 8 publications

(2 citation statements)

References 1 publication

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“…Practically everybody was aware of and watched the three networks; and, as demonstrated through television's rapid rise, growing audience ratings, and confirmed through program research, most Americans loved the network programs. 6 There was one interesting branding effort during that time, but it was not directed at viewers-it was directed at advertisers: ABC, the smaller and lower rated of the three networks, was looking for a way to elevate its position and, hopefully, reach parity with CBS and NBC. In 1957, the head of the network, Leonard Goldenson, realized that ABC's position among young viewers was relatively strong.…”

Section: The Development Of Television and Tv Brandsmentioning

confidence: 98%

“…2 Five years later, the majority of U.S. households had TV sets, and some TV programs reached over 50 million viewers. 3 Patterned after radio, television was organized as a commercial system with nationwide networks and "local" stations in over 200 markets. Only a few of those stations were owned by the national major networks, but nearly all were network "affliates," meaning that they broadcast the program schedule of the major networks and shared advertising revenue generated through those programs.…”

Section: The Development Of Television and Tv Brandsmentioning

confidence: 99%

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The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market

Stipp

2012

International Journal on Media Management

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Managers of media companies, such as television networks, usually take it for granted that branding and having a strong brand in the minds of consumers is essential for profitability, growth, and long-term success. They share that outlook with most business people, marketers, and academics in the fields of management and branding: the identity of a product or company and the marketing of the brand's positive attributes are proven tools for a successful business strategy.This article invites the reader to reconsider some of the assumptions about the importance of branding, as well as the strategies employed to brand television networks and other media companies. I present an historical analysis of the branding of television networks in the United States that suggests a number of factors and conditions under which branding was indeed important to the success of a network, but also a number of circumstances under which branding was largely superfluous and not related to the network's fortunes.The analysis confirms that changes in markets and consumer behaviors affect the role of brands and demand different kinds of branding strategies. Because of rapidly changing market conditions today, it seems prudent to examine if those changes demand a revision of branding theories and strategies.

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Section: The Development Of Television and Tv Brandsmentioning

confidence: 98%

Section: The Development Of Television and Tv Brandsmentioning

confidence: 99%

The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market

Stipp

2012

International Journal on Media Management

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Management of anesthesia for laryngectomies

Boyan¹,

Howland²

1958

Cancer

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Anaesthesieprobleme bei Radikaloperationen der Kopf- und Halsregion

Boyan¹,

Haid²

1959

Arch. f. klin. Chir

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Die radikaloperative Behandlung der Carcinome im Bereich des Kopfes und des Halses wird seit Jahren in zunehmendem Mage als die Methode der Wahl angesehen. Operationen, wie die Resektion des Oberkiefers mit Eventeration der Orbita, totale Laryngektomien mit tin-oder beidseitiger Halsdrfisenausr/imnung, Resektion des Unterkiefers unter Mitnahme des Mundbodens und der Zunge und noch andere ausgedehnte Eingriffe sind mit Erfolg ausgeffihrt worden. In einem allgemein-ehirurgisehen Krankenhaus allerdings dfirften solche gadikaloperationen nicht allzu h~ufig vorgenommen werden, so dab J~rzte dieser Krankenanstalten einsehliel31ieh Anaesthesisten keine Gelegenheit haben dfirften, groBe praktisehe Erfahrungen bei derartigen Eingriffen sieh anzueignen. Indessen sind fiber dieses Thema mehrere Publikationen ersehienen, yon denen einige fiber eine beachtliche An-aesthesiemortaliti~t berichten (CoFFIn, KI~CHHO]r und BoALs, HEER-DEGEN und ARROWOOD).Die Aufgabe der vorliegenden Arbeit soll daher weniger die Besprechung ~on allgemeinen Anaesthesiefragen ffir routinemiiBige otorhino-laryngologische Eingriffe (PIOLIXO und Hi?r sondern einmal mehr die Zusammenstellung der sl0eziellen pr/~oloerativen Vorbereitung, der besonderen Anaesthesietechnik, mSglicher Komplikationen und ihrer Behandlung, sowie der unmittelbaren postoperativen Betreuung eben jener Patienten sein, die sich den oben genannten I~adikaloperationen yon Carcinomen der Kopf-und Halsregion unterziehen mfissen. Priioperative VorbereitungNachdem das Carcinom der Kopf-und Halsregion im allgemeinen eine Erkrankung des fortgeschrittenen Alters ist, bestehen bei vielen, davon befallenen Patienten bereits pathologische Veri~nderungen des Respirations-und Zirkulationssystems. Leiden diese Patienten z.B. an ehronischem Emphysem, Bronchitis oder LungenIibrose, ist die Durchffihrung einer prb;operativen Inhalationstherapie mit intermittierender

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Total Laryngectomy

Cited by 8 publications

References 1 publication

The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market

The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market

Management of anesthesia for laryngectomies

Anaesthesieprobleme bei Radikaloperationen der Kopf- und Halsregion

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