Totalitarian Visual “Monologue”: Reading Soviet Posters with Bakhtin

Haskins, Ekaterina V.; Zappen, James P.

doi:10.1080/02773945.2010.499860

Cited by 13 publications

(3 citation statements)

References 17 publications

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“…For Ekaterina Haskins and James Zappen "these posters reveal the tension between the authoritative word of the Soviet state and its efforts to render this word internally persuasive to the masses of people." 73 The posters tell us a great deal about changing levels of power between the individual and the Soviet state and the relationship between artists and the state, regarding content, which was monitored or commissioned by the state. For that reason these visual resources will serve as a valuable resource for historians and others as they reveal the process of the production, selection, and representation involved, and because they throw light on the preferences and prejudices of the Soviet regime and its artists, editors, censors, and officials regarding drink and drinkers.…”

Section: Resultsmentioning

confidence: 99%

“Let's Smash It!” Mobilizing the Masses against the Demon Drink in Soviet-Era Health Posters

Williams¹

2012

Visual Resources

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The problem of drink and the consumption of alcohol, especially vodka, and its consequences in prerevolutionary and Soviet Russia have been well documented. Furthermore, historians of Russia have also analyzed the role of posters as a form of propaganda or as a means of generating support for the policies of the Soviet state. However, with the exception of Laura Bernstein and Tricia Starks, very few specialists on the Soviet era have explored the link between the two. This article aims to fill the gap by using visual illustrations to analyze the anti-alcohol health text and messages in Soviet posters from the 1920s to the end of the Union of Soviet Socialist Republics (USSR). The issues explored include: the historical context and other factors and how they shaped the content of the posters; the way posters were employed by the Ministry of Public Health and Soviet leadership to create a new way of life (novyi byt); how far and in what way these posters are a sign of the key health problems highlighted by the Soviet state and medical profession; and the types of appeal made. Finally, a critical assessment will be undertaken of the impact and effectiveness of these posters as part of a broader campaign of Soviet health promotion in relation to drink and alcoholism in Soviet Russia

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Section: Resultsmentioning

confidence: 99%

“Let's Smash It!” Mobilizing the Masses against the Demon Drink in Soviet-Era Health Posters

Williams¹

2012

Visual Resources

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“…This study also shows how linguistic and visual elements of Vietnamese folk art were skillfully used to reach out to the viewing public and mobilize them into action orchestrated by the CPV. Researchers in art history and visual rhetoric have argued that in viewing visual images, audiences not only rely on their experiential knowledge of the world but also on a repertoire of cultural associations or framework for interpretation (Barthes 1985; Haskins and Zappen 2010). The Vietnamese poster artists’ use of familiar iconography and rhetorical figures helps bring home the messages in a clear and easy to remember manner, creating and strengthening viewers’ beliefs that in order to regain independence and freedom from a formidable enemy, total dedication and sacrifice is the only choice for each and every Vietnamese person, and that each one of them is capable of making such dedication and sacrifice regardless of age, gender, ethnicity, or profession under the leadership of Ho Chi Minh and the CPV.…”

Section: Discussionmentioning

confidence: 99%

Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters

Nguyen

2023

Journal of Macromarketing

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How did the government of North Vietnam use propaganda posters during the Vietnam War (1955–1975) to rally Vietnamese people's support of its war efforts and successfully drive the Americans out of Vietnam? Through an interpretive analysis of the iconography and texts found in 141 posters, this study demonstrates four thematic appeals in Vietnamese posters during the Vietnam War: 1/ Emotional appeals (hate and sympathy; pride and indomitability); 2/ Social unity (dedication; allegiance and solidarity); 3/ Authority and leadership; and 4/ Idealized future. The study delivers fresh insights for research in social marketing, communication, art history, political science, and Asian studies.

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“… 2 Taylor and Jonsson 2010; also Bonnell 1997; Andrews and Chen 2000; Dickerman 2000; Landsberger 2001; Hsu 2008; Kruk 2008; Lago 2009; Haskins and Zappen 2010.…”

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confidence: 99%

Beyond ‘Propaganda’: Images and the moral citizen in late-socialist Vietnam

Bayly

2020

Mod. Asian Stud.

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This article forges connections between two vibrant areas of current research within and beyond Asian studies: visual anthropology and the anthropology of morality and ethics. Its focus is on achieving moral citizenship as represented in Vietnam's visually spectacular capital, Hanoi, and on images as active and morally compelling, not mere reflections of the challenges of late-socialist marketization. The case of Vietnam compares intriguingly with other contexts where visuality has been fruitfully explored, including India and post-socialist Eurasia. The question asked is how images, both personal and official, can work either to provide or deny the viewer a quality of moral agency which they feel to be their due. The answer is found in the intertwining of silence and speech in relation to images. This includes what is said and unsaid in regard to public iconography, including memorial statuary and state message posters. It is proposed that the visuality of the urban street space is a continuum involving significant interaction with the intimacies of home and family image use. The article also seeks to add to our methodological ideas about treating fieldwork photographs as a basis for interaction with interlocutors, hence as active research tools rather than mere adjuncts to observation and analysis.

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Totalitarian Visual “Monologue”: Reading Soviet Posters with Bakhtin

Cited by 13 publications

References 17 publications

“Let's Smash It!” Mobilizing the Masses against the Demon Drink in Soviet-Era Health Posters

“Let's Smash It!” Mobilizing the Masses against the Demon Drink in Soviet-Era Health Posters

Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters

Beyond ‘Propaganda’: Images and the moral citizen in late-socialist Vietnam

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