Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables

Otterbring, Tobias; Bhatnagar, Roopali

doi:10.1016/j.foodqual.2021.104461

Cited by 11 publications

(7 citation statements)

References 35 publications

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Section: Theory and Hypothesesmentioning

confidence: 99%

“…The pain of paying is a psychological phenomenon that describes the unpleasant feelings that arise when people part with their money (Raghubir & Srivastava, 2008). The concept assumes that the payment method influences consumers' willingness to spend money and the types of goods and services they consume (Otterbring & Bhatnagar, 2022), as the perceived pain of spending money varies by payment method. “Painful” cash payments lead to stronger attachment to chosen products and lower attachment to unchosen products after a transaction compared to relatively “painless” card payments (Shah et al, 2016).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

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Cash—Walk the line: Examining the impact of payment method on consumers' beer choices

Otterbring

Rolschau²,

Folwarczny

2023

Journal of Sensory Studies

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Previous research has revealed that consumers spend less (more) money when paying through cash (credit card). This effect has been attributed to the pain of paying, which is higher (lower) in the case of cash (credit card) payments. We tested the pain‐of‐paying phenomenon at a bar and collected objective data on almost 1000 beer transactions, including information about the size of the beer consumed (small vs. large), the price paid per beer, the style of the beer, and consumers' payment method (cash vs. credit card). Consumers paying with cash (vs. credit card) spent less money per beer and were less inclined to choose large (vs. small) beers, with the payment method effect on money spent mediated by the size of the purchased beer. Moreover, those paying with cash (vs. credit card) were more inclined to choose dark beers, whereas their probability of purchasing India Pale Ales (IPAs) was directionally lower.Practical ApplicationsGiven our findings that payment method seems to influence alcohol consumption, these results should have important implications for bar and restaurant managers as well as for interventions aimed at mitigating consumer overspending on alcoholic beverages. Specifically, our findings align with research suggesting that card payments promote less healthy and more impulsive choices than cash payments. Excessive alcohol consumption is associated with numerous psychophysiological problems, whereas developing social ties, which is common among craft beer enthusiasts, reduces stress levels and improves mental health. Therefore, a reasonable compromise seems to be that policymakers recommend cash payments for alcoholic beverages to maximize social network development while minimizing the risk of excessive alcohol consumption. The result that consumers who paid with cash (vs. credit card) were more prone to purchase dark beers but slightly less likely to buy IPAs warrants further investigation.

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Section: Theory and Hypothesesmentioning

confidence: 99%

Section: Theory and Hypothesesmentioning

confidence: 99%

Cash—Walk the line: Examining the impact of payment method on consumers' beer choices

Otterbring

Rolschau²,

Folwarczny

2023

Journal of Sensory Studies

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“…Brand engagement model was integrated by Karjaluoto et al (2019) with the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict the Finnish customer's CIN to use contactless payment. Karjaluoto et al (2019) Otterbring and Bhatnagar (2022) have recently explored the impact of COVID-19 pandemic on the customers' payment method preferences (cash or contactless payment). Otterbring and Bhatnagar (2022) showed that customers are more likely to prefer contactless payment method than using cash due to their concerns of transmission of COVID-19 infection by touch.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Cocosila and Trabelsi, 2016), pandemic effect (i.e. Daragmeh et al ., 2021; Otterbring and Bhatnagar, 2022) and usage barriers (i.e. Semerikova, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure

Alalwan

Baabdullah

Al-Debei

et al. 2023

IJBM

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PurposeThere is always a need to discover how a paradox between a customer’s desire for a more personalized experience and their privacy and security concerns would shape their intention to continue using contactless payment methods. However, personalization–privacy paradox has not been well-covered over the area of contactless payment. Therefore, this study aims to empirically examine the impact of personalization–privacy paradox on the customers’ continued intention (CIN) to use contactless payment.Design/methodology/approach – The empirical part of the current study was conducted in Saudi Arabia by collecting the primary data using online questionnaire from a convenience sample size of 297 actual users of contactless payment methods.FindingsBased on structural equation modeling, personalization and privacy invasion were approved to significantly impact perceived value of information disclosure (PVD). Strong causal associations were confirmed between perceived severity, structural assurance and response cost with privacy invasion. Finally, both PVD and privacy invasion significantly predict CIN.Research limitations/implicationsThere are other important factors (i.e. technology interactivity, technology readiness, social influence, trust, prior experience, etc.) were not tested in the current study. Therefore, future studies would pay more attention regarding the impact of these factors. The current study data were also collected using a convenience sample of actual users of contactless payment methods. Therefore, there is a concern regarding the generalizability of the current study results to other kind of customers who have not used contactless payment.Originality/valueThis study has integrated both personalization–privacy paradox and protection motivation theory in one model. The current study holds value in providing a new and complete picture of the inhibitors and enablers of customers’ CIN to use contactless payment, including new types of inhibitors. Furthermore, personalization–privacy paradox has not been fully examined over the related area of Fintech and contactless payment in general. Therefore, this study was able to extend the theoretical horizon personalization–privacy paradox to new area (i.e. contactless payment) and new cultural context (Saudi Arabia).

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“…This tendency to avoid close physical contact with people also applies to objects. For example, after the pandemic outbreak, people were less likely to touch fresh fruits and vegetables when shopping and showed a lower preference for cash payments, while preference for contactless payment methods increased (Otterbring & Bhatnagar, 2022). All in all, as a result of the ongoing pandemic, consumers are likely to prefer a greater distance from service staff and other customers and expect people to respect their personal space (Otterbring, 2022).…”

Section: Literature Review and The Current Researchmentioning

confidence: 99%

Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns

Folwarczny¹,

Larsen²,

Otterbring³

et al. 2022

Preprint

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Humans have a motivational system that influences cognition and behavior to minimize the risk of contact with pathogens whenever cues to disease emerge. The current research examines the relationship between cyberspace disease salience and mobility behavior at the macro and micro levels. Across three studies, we predict and find that people adjust their mobility behavior to minimize the risk of close physical contact with strangers when cyberspace disease salience is high (vs. low). Study 1 examines web searches for terms related to the pandemic to determine relatively high and low disease salience periods in cyberspace. In Study 2, we analyze hourly sales data from five grocery stores and find that when cyberspace disease salience is high (vs. low), consumers spend 28% more money on each shopping trip and that grocery stores sell 10% more items per hour despite 10% fewer shoppers per hour. Finally, in Study 3, we test the generalizability of these results by analyzing the Google Community Mobility Reports. Here we find that high (vs. low) cyberspace disease salience is associated with an overall decrease in mobility in contexts where the risk of close contact with strangers is high--but not low, whereby we observe an increase in mobility.

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Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables

Cited by 11 publications

References 35 publications

Cash—Walk the line: Examining the impact of payment method on consumers' beer choices

Cash—Walk the line: Examining the impact of payment method on consumers' beer choices

Fintech and contactless payment: Help or hindrance? The role of invasion of privacy and information disclosure

Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns

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