Tour Guiding Quality Assurance Mechanisms and Respective Tourist Satisfaction: Evidence from South Ethiopia

Tsegaw, Wagnew Eshetie; Teressa, Derera Ketema

doi:10.4172/2167-0269.1000317

Cited by 7 publications

(2 citation statements)

References 17 publications

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“…The tourists' expectations and preferences differ in travel style, product loyalty, service quality, and satisfaction. Tour guide communication skills, tour guide attributes, and tour guide knowledge play a significant role in creating tourist satisfaction (Tsegaw & Teressa, 2017).…”

Section: International Tourist Satisfactionmentioning

confidence: 99%

Influence of Tour Guides Communication Skills on the Satisfaction of International Tourists at Nairobi Tourist Circuit, Kenya

GESIMBA,

NYAGA,

KITHINJI

2023

strategicjournals.com

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The study assessed the influence of tour guides' communication skills on international tourists' satisfaction at the Nairobi tourist circuit, Kenya. The job characteristics theory supported the study. The study adopted a descriptive research design and used the Cochran formula to obtain the study's sample size of 278 respondents from the target population of 2851 international tourists visiting the Nairobi circuit. A semi-structured questionnaire was used to collect primary data. The research instrument's content and face validity were enhanced by conducting a detailed literature review and consultation with subject experts in the tourism sector. Further instrument reliability was determined by carrying out a pilot study in the Central Kenya Circuit. The Cronbach's Alpha Coefficient was computed from the obtained data to measure the instruments' internal consistency, where an Alpha coefficient of 0.8111 was obtained. Data were analyzed using descriptive and inferential statistics. The findings illustrated that tour guide communication skills had a strong statistically significant relation with international tourist satisfaction at the Nairobi tourist circuit. In conclusion, tour guide communication skills influence the satisfaction of international tourists. The recommendation of the study was that tour guides need to be fluent in communicating in many languages. This would help serve different tourists effectively; thus, the tourists would be satisfied with the service delivery.

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Section: International Tourist Satisfactionmentioning

confidence: 99%

Influence of Tour Guides Communication Skills on the Satisfaction of International Tourists at Nairobi Tourist Circuit, Kenya

GESIMBA,

NYAGA,

KITHINJI

2023

strategicjournals.com

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“…While in India, TGs are trained and licensed at local, state and regional level (Chowdhary & Prakash, 2008b), but in Taiwan, there is only certification examination without training requirement (Lan, 2000). Furthermore, Tsegaw and Teressa (2017) argue that enforcement of regulations is essential in the enhancement of professionalism.…”

Section: Professionalism In Tour Guidingmentioning

confidence: 99%

Design and implementation of tour guide portal for enhancing tourism in Tanzania

Shidende¹

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Tour guides contribute significantly to the enjoyment and satisfaction of tourist thereby promoting tourism worldwide. Unfortunately, in many developing countries, it has been problematic to locate a suitable tour guide for particular tourism or wildlife activities. Although in Tanzania, there are various efforts to ensuring tour guides are professional; however, there is no baseline information about tour guides that can help plan and promote tourism through a tour guide. Moreover, the registration process for tour guides are unnecessarily cyclical, costly and time-consuming. This study, therefore, seeks to design and implement a Tour Guide Portal that will facilitate access to tour guide information for the promotion of the tourism sector in Tanzania. The study employed qualitative and quantitative methods and has found that User Generated Contents through learning library, discussion forums and reviewing and rating tour guides, can enhance the tour guide profession. In this work, we used agile methodology through extreme programming to develop a tour guide portal. Further, we used real participants to execute task scenarios in combination with think-aloud protocol and system usability scale to evaluate the usability of tour guide portal. This evaluation has found that the tour guide portal is usable and suitable for tour guide management in Tanzania. Additionally, this study employed a lean canvas to create a business model that will determine the operationalisation of tour guide portal in Tanzania. The findings of this study imply that tour guide portal is a massive step towards promoting the tour guide profession in Tanzania. It will avail the tour guide statistics to the government, assist tourism stakeholders locating the right tour guide for a particular activity and consequently enhance tourism in Tanzania.

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Genuineness Matters in Tourism: A Phenomenology of Filipino Travel Management Students’ Emotional Experiences of Tour Guides’ Verbalized Hospitality during Destination Immersion

Guzman

Bollozos

Santos

et al. 2020

Journal of Quality Assurance in Hospitality & Tourism

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Tour Guiding Quality Assurance Mechanisms and Respective Tourist Satisfaction: Evidence from South Ethiopia

Cited by 7 publications

References 17 publications

Influence of Tour Guides Communication Skills on the Satisfaction of International Tourists at Nairobi Tourist Circuit, Kenya

Influence of Tour Guides Communication Skills on the Satisfaction of International Tourists at Nairobi Tourist Circuit, Kenya

Design and implementation of tour guide portal for enhancing tourism in Tanzania

Genuineness Matters in Tourism: A Phenomenology of Filipino Travel Management Students’ Emotional Experiences of Tour Guides’ Verbalized Hospitality during Destination Immersion

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