2019
DOI: 10.1108/bfj-08-2019-0635
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Touring destination and intention to consume indigenous food

Abstract: Purpose The purpose of this paper is to examine the factors influencing Sabah’s indigenous food consumption, namely Kadazan-Dusun food, among tourists from China, Europe and Malaysia (non-Sabahans). Design/methodology/approach Survey forms were distributed to tourists from China, Europe and Malaysia using purposive sampling at tourist spots in Sabah, Malaysia. In total, 254 responses were collected, and the data were analyzed using the partial least squares structural equation modeling (PLS-SEM). Findings … Show more

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Cited by 19 publications
(19 citation statements)
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“…Four items were deleted due to low factor loading, resulting in an increase of its composite reliabilities and AVE above the recommended threshold. Studies such as Tan et al (2019) and Fam et al (2019) has also seen a similar number of items being deleted for not meeting the required threshold. The composite reliabilities of the constructs ranged from 0.775 to 0.918, which are higher than the cut-off value of 0.70 (Hair et al , 2017).…”
Section: Resultsmentioning
confidence: 99%
“…Four items were deleted due to low factor loading, resulting in an increase of its composite reliabilities and AVE above the recommended threshold. Studies such as Tan et al (2019) and Fam et al (2019) has also seen a similar number of items being deleted for not meeting the required threshold. The composite reliabilities of the constructs ranged from 0.775 to 0.918, which are higher than the cut-off value of 0.70 (Hair et al , 2017).…”
Section: Resultsmentioning
confidence: 99%
“…Meanwhile, other food research focusing on sensory perceptions also described consumption behavior using SEM (Fam et al, 2019;Haase et al, 2018;Harris et al, 2019;Hoque et al, 2018;Rankin et al, 2018). These papers used consumer sensory as an unobserved variable.…”
Section: Related Literature and Hypothesesmentioning
confidence: 99%
“…Food and beverage expenditures are estimated to account for roughly a quarter of total tourism spending worldwide. As food and tourism are inextricably linked, gastronomic tourism, in which the local cuisine serves as the primary attraction for travelers, has gained popularity in recent years [1]. Local foods can contribute to the development of a local brand, which encourages tourism growth in several countries [2].…”
Section: Introductionmentioning
confidence: 99%