Tourism and hospitality marketing: fantasy, feeling and fun

Williams, Alistair

doi:10.1108/09596110610681520

Cited by 376 publications

(283 citation statements)

References 9 publications

Supporting

Mentioning

259

Contrasting

Unclassified

Order By: Relevance

“…Nevertheless, the fun element of exploratory play has been highlighted by the participants. Exploratory play includes a fun element in which participants were seeking entertainment from the game; this again proves Williams' (2006) comment that gaming as a new approach that provides an entertaining setting for tourists.…”

Section: '…A Good Way To Get To Know Some Practical Information Aboutmentioning

confidence: 98%

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Xu¹,

Tian

Buhalis

et al. 2015

Journal of Travel & Tourism Marketing

206

111

View full text Add to dashboard Cite

Abstract:Gaming is rapidly developing as a method of dynamic interaction and experience development. This cutting edge concept of gaming has recently been used by some innovative tourism sectors as a marketing tool and as a method of deeper engagement with visitors. However, little is known in the sector about gaming and tourist game players. This research aims to explore the gamification trend and the potential that gaming is offering for experience development and tourism marketing. Through focus group, this paper discusses gaming and tourism, explores what drives tourists to play games. The results suggest tourists' game playing motivation is multi-dimensional. The majority of players would start with a purposive information seeking, then move onto an intrinsic stimulation, such as fun, challenge and achievement. Socialization is also an important dimension and increasingly players will play with locals or fellow travelers. The research demonstrates several implications for tourism marketing and game design.

show abstract

Section: '…A Good Way To Get To Know Some Practical Information Aboutmentioning

confidence: 98%

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Xu¹,

Tian

Buhalis

et al. 2015

Journal of Travel & Tourism Marketing

206

111

View full text Add to dashboard Cite

show abstract

“…Williams (2010) in a study concluded that tourism development in a region is directly related to the employed marketing strategies which can cause either growth or decline in that region. Moreover, appropriate selection and combination of marketing mix elements can bring about positive results for tourism destinations (Hudson, 2005).…”

Section: Personnelmentioning

confidence: 99%

Evaluating the Effect of Tourism Marketing Mix on Buying Holiday Homes in Cyprus

Nouri¹,

Soltani²

2015

IJBA

View full text Add to dashboard Cite

Markets around the world, especially those for holiday home, become international. Holiday homes refer to the places that are used on holidays and leisure times and are usually located out of the users' residence. In this regard, foreign tourists are considered as the main part of holiday home markets in different countries of the world including Cyprus. Given the fact that the Cyprus economy is dependent on tourism activities, it can be expected that a significant percentage of the investments on holiday homes are done by the foreign tourists visiting Cyprus. Literature review of the research suggests that marketing activities is one of the most important factors influencing tourists' decisions. This study is also an attempt to evaluate the effect of marketing factors including tourism marketing mix on the decisions of tourists in buying holiday homes. In order to collect data, 101 questionnaires were distributed among the foreign tourists in different cities of Cyprus. For data analysis, structural equation model and Lisrel software were used. The results of the study showed that all elements of tourism marketing mix including product, price, promotion, place, physical environment, process and people have had a significant and positive impact on the tourists' decisions to buy holiday home in Cyprus.

show abstract

“…Creating valuable experience to reach the need of consumers and raise customer satisfaction is the key concept of managing experiential marketing. A better experience from services consumed would be more useful to promote consumer's perceptions of value (Williams, 2006). With growing interests towards experiential marketing, both academia and practitioners have made efforts to further comprehend the strategic benefits generated from the so called experiential consumption.…”

Section: Problem Statementmentioning

confidence: 99%

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

Li¹,

Lee²

2016

IJMS

View full text Add to dashboard Cite

Perceived value has also been studied to investigate what consumers really want and how to reach their mind over the past decade. Marketers recently had made efforts to integrate the concept of perceived value into experiential marketing strategy. The key of perceived value is to understand not only how they satisfied with the product they purchased, but also how they felt the service they were involved in. The current study aimed to investigate the relationship between experiential consumption and customer satisfaction toward consumers in the resort hotel industry. Applying perceived value as a moderator, the study further examine the level of effect on the relationship between experiential consumption and customer satisfaction. Using purposive sampling method, data was collected from 378 subjects through the self-administrated questionnaire. The result indicated that all dimensions of experiential consumption had positive effect on customer satisfaction. Both dimensions of perceived value, in addition, showed positive effects on customer satisfaction. Perceived value was proven to have partially moderating effects on the relationship between experiential consumption and customer satisfaction. Suggestions and managerial implications were discussed in the study, and would provide contribution both to the body of knowledge in the filed of marketing management.

show abstract

Tourism and hospitality marketing: fantasy, feeling and fun

Cited by 376 publications

References 9 publications

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Tourists as Mobile Gamers: Gamification for Tourism Marketing

Evaluating the Effect of Tourism Marketing Mix on Buying Holiday Homes in Cyprus

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

Contact Info

Product

Resources

About