“…By 1964, the number of international tourists had reached the million mark, a figure that would rise threefold in the next 6 years (Pina, 1988). It looked like Portugal was following in the footsteps of other South European countries, though on a more modest scale than neighbouring Spain, which had seen the number of foreign visitors go up from 1 million, as early as 1954, to 19 million, in 1969 (Pack, 2010: 53, 55), largely on account of the efforts and policies of Manuel Fraga Iribarne, Franco’s Minister of Information and Tourism from 1962 to 1969. On this side of the border, the authoritarian regime never went so far as raise tourism to such high cabinet functions: the state propaganda organ (rebaptised, in 1968, State Secretariat for Information and Tourism (SEIT)) continued to regulate the sector, favouring the development of the ‘high-quality’ end of the market within a private initiative framework.…”