“…Like other forms of niche tourism, however, it seemingly reflects what consumers value or desire. This includes a sense of authenticity and even transformation (see, for example, Aulet & Vidal, 2018;Belhassen et al, 2008;Bremer, 2006;Fu et al, 2018;Gil de Arriba, 2006;Huang & Pearce, 2019;Kirillova et al, 2017aKirillova et al, , 2017bPaulauskaite et al, 2017;Shackley, 2002). Paranormal tours are conducted by foot, carriage, bus, trolley, Segway, or even a hearse.…”