Tourism as a Factor of Local and Regional Development

Vrábliková, Mária; Turciakova, Anna Hrnciarova; Baranova, Miroslava

doi:10.21272/mmi.2023.1-17

MMI

2023

DOI: 10.21272/mmi.2023.1-17

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Tourism as a Factor of Local and Regional Development

Mária Vrábliková

Anna Hrnciarova Turciakova

Miroslava Baranova

Abstract: The development of tourism in the region can be managed and guided by an appropriate regional policy that has realistic objectives. The paper focuses on the area of regional development in the context of tourism within the local government in the municipality of Besenova (situated in Slovakia, belongs to the natural region Liptov and to the administrative region Zilina at the level NUTS 3), taking into account the economic, social and ecological aspects of the region and shows the impact of tourism on the live… Show more

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Cited by 3 publications

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Territory Marketing: Study of Key Trends in the Scientific Research Development

Jasnikowski,

Neiman,

Dubovenko

et al. 2024

VSDU

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Territorial marketing is a multifaceted scientific direction that includes elements of branding, use of digital technologies, performance evaluation and consideration of cultural factors. It is an important tool for territories' economic, social, cultural and ecological development. It helps attract investment, support local businesses, improve the quality of life for residents, preserve cultural heritage and promote sustainable development. The purpose of the article is to study the main trends in publishing activity on the subject of territory marketing. The authors have systematised the research areas of territory marketing: the conceptual foundations of territory marketing, territory branding strategies, the use of digital technologies in territory marketing, measuring the effectiveness of marketing campaigns, and the influence of cultural and social factors. With the help of the Scopus tools, the peculiarities of publication activity on territory marketing were investigated. For the period from 1990 to 2023, more than 1,573 publications were analysed. Italy, the USA, France, Spain, Great Britain, Australia, Portugal, India, and Canada are among the leading countries in publishing activity. Key subject areas include Social Sciences, Business, Management and Accounting, Economics, Econometrics and Finance, Environmental Science, Engineering, and Medicine. The most significant publications are affiliated with the Polytechnic Institute of Cávado and Ave, Portugal, the University of Guam, Guam Island, and Charles Darwin University, Australia. The authors conclude that socio-economic development and territorial development strategies focus on increasing competitiveness by preserving and using existing, as well as forming and implementing new competitive advantages, which determines the positioning of the territory. Given this, the relevant strategies for developing territories and cities should ensure the convergence of management and economic activities of the subjects of the territorial system, effective management of production infrastructure, and provision of consumer needs. In the face of global environmental challenges, marketing territories can contribute to promoting environmentally friendly technologies and practices. This helps to attract investments in sustainable projects and increase the population's environmental awareness.

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Territory Marketing: Study of Key Trends in the Scientific Research Development

Jasnikowski,

Neiman,

Dubovenko

et al. 2024

VSDU

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Examination of the Tourism Market after the COVID-19 – Travel Habits of Generation Y and Z in Slovakia and Hungary

Basa,

Machova,

Boros

2023

MMI

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The paper aims to examine the travel habits of Generation Y and Generation Z representatives after the coronavirus pandemic among Slovak and Hungarian respondents. To this end, primary data was collected using a questionnaire survey in the first half of 2022. Five hypotheses were formulated and tested with the Chi-square test in the IBM SPSS Statistics 25 software during the research. According to the results, generation Y spends, on average, a higher amount per trip than Generation Z. Both generations like to travel domestically and abroad. For Generation Y, one-week trips are the most typical; for Generation Z, shorter trips of 2-3 days. The two generations are similar in that they often find out about their chosen destination online before travelling. The most important sources of information about destinations for both generations are previous personal experiences, the opinions of friends and acquaintances, and reviews written on travel websites. Generation Y and Z also showed similarities in which factors are most important when choosing a trip. These are the price, the time spent there, the attractions and the accommodation. The length of travel time and available services are more important to Generation Y, and the choice of programs to Generation Z. It is more characteristic of Generation Y that they consider travelling a good opportunity to spend time with the family and that they consider it important to be able to reach the host online. On the other hand, Generation Z considers it more important that travel be cheap. In the case of the two generations, there was no difference in whether they recommended the destinations to their friends or whether they returned to the same place. The study supports the results of certain previous research conducted among travellers from Slovakia and Hungary but also identifies similarities and differences in the travel habits of travellers from the two countries from a generational point of view. The results help travel agencies, specialists, and websites promote destinations in what aspects they should consider if they want to sell travel to Generation Y or Z. In the case of the two generations, there were more similarities than differences in travel habits. Professionals, marketing agencies and tourist destinations should be aware of these similarities and differences when determining their marketing communication target group.

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Innovative Activity of Spa Companies in the Slovak and Czech Republic in the Context of the COVID-19 Pandemic

Senkova,

Kolesarova,

Kosikova

2024

MMI

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In many health systems in European countries, SPA services are currently part of or a supplement to health care. Owingto their natural healing resources and long-standing traditions, the Czech Republic and Slovak Republic are important European SPA countries. In both countries, SPA tourism is also one of the most important types of tourism, and with regard to its evaluation according to the number of overnight stays and income, it constitutes a significant share of the structure of the tourism industry. One of the greatest challenges for SPA businesses was the COVID-19 pandemic, which caused travel restrictions, business closures, and a decrease in demand and revenue. The impact of the pandemic on SPA businesses in the studied countries has not yet been examined in detail. Accordingly, the aim of the present study is to evaluate the innovative activities of SPA companies in Slovakia and the Czech Republic in the context of the COVID-19 pandemic. The research sample consists of 122 SPA enterprises from both republics. Based on the results of previous research, innovation is generally perceived as an important element in the development of society, crisis management, increasing competitiveness and commercial success. The main research method for identifying and classifying the types of innovations and innovation capabilities implemented in SPA enterprises was a questionnaire survey. The results of the conducted research revealed that the origin of SPA businesses does not affect the country or how people perceive trends. The connections between the types of introduced innovations and some benefits from the introduction of innovations as well as the barriers affecting the introduction of innovations were confirmed. It follows, for example, that companies that invest in innovation processes can improve their performance and the competitiveness of their team and reduce their costs for production or service provision. From the analysis of factors related to the introduction of innovations, it emerged that the most important factors are those that have a direct impact on economic results and the competitive advantage of businesses. On the other hand, those factors related to cultural, environmental or technical aspects of innovation are less important. Despite repeated calls, not all SPA companies operating in the SPA industry in the Czech Republic and Slovak Republic participated.

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Tourism as a Factor of Local and Regional Development

Cited by 3 publications

References 12 publications

Territory Marketing: Study of Key Trends in the Scientific Research Development

Territory Marketing: Study of Key Trends in the Scientific Research Development

Examination of the Tourism Market after the COVID-19 – Travel Habits of Generation Y and Z in Slovakia and Hungary

Innovative Activity of Spa Companies in the Slovak and Czech Republic in the Context of the COVID-19 Pandemic

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