Tourism, Branding and Territorial Identity in the Rural Space. Local Authorities’ Perspective

Răcăşan, Bianca Sorina; Egresi, István

doi:10.23740/tid220192

Cited by 2 publications

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“…The data collection methods used in the studies were diverse. As for the qualitative methodologies, the main methods used were interviews, focus groups discussions, consultations and coordination meetings, workshops, participant observation, field visits and site observations, and they were analyzed mainly through content and document analysis [32][33][34], using descriptive, statistical, tabulated and graphical data [35,36]. In the case of the quantitative techniques, questionnaires and surveys were mainly used but also others such as the Internet and social media.…”

Section: Research Methodologies Used In the Studiesmentioning

confidence: 99%

“…Especially over the last decade and a half, this field has received academic attention [71,119]. While few studies on rural territorial marketing in the selected literature were present at the beginning of the 21st century (11% of them from 1998 to 2010), such as [61] and [60], a clear increase in the number of studies was observed in recent years (Vuin, 2016 [43]; Gyimótiy, 2017 [97]; Donner, 2017 [47]; Botschen, 2017 [59]; Argent, 2018 [56]; Răcăşan & Egresi, 2020 [35]; Basile, 2020 [120]; Bowen, 2020 [95]; Clark, 2020 [96]; Moroz, 2020 [53]; Vegnuti, 2020 [13]; Senyao, 2021 [82]; Bellia, 2021 [39]; Gulisova, 2021 [71]) (89% from 2011 to 2022). However, research on rural places branding is still low [54], and its application is scarce due to the lack of knowledge regarding the process and the possibilities of adapting its modeling to rural areas [53].…”

Section: Main Topics Present In the Literaturementioning

confidence: 99%

“…Sustainable territorial development falls largely under the responsibility of policy makers [71], and territorial marketing is often practiced at the level of political-administrative units, because the respective authorities drive the place branding processes [51]. Although other stakeholders played relevant roles in the implementation of territorial marketing, public bodies were the key players to boost the involvement of other actors and to establish public-private partnerships to create a new brand and identity [35,47,121]. Other stakeholders' involvement included the private sector, local communities, universities and research centers, not-for-profit organizations and volunteers [36,45], especially in smaller places, such as in rural communities, as occurred in South Australia's Mid North region [43].…”

Section: Main Topics Present In the Literaturementioning

confidence: 99%

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Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review

Rovira

Tamajón

Górriz‐Mifsud

et al. 2022

Forests

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It is often seen how a distinctive feature of a territory is used as a brand to create an image that attracts tourists to the region. This is so-called “territorial marketing”, and together with this brand, connected products and services, usually related to recreation, gastronomy and well-being, are offered. Non-wood forest products (NWFPs), such as mushrooms, truffles, aromatic and medicinal plants, nuts and berries, are natural products connected to local traditions that contribute to rural economies, culture and society. This becomes particularly prominent when used as elements of identity to brand specific geographical areas such as the “Chestnut Route”, the “Cranberry Valley” or the “Truffle Way”. This review aims to delve into the understanding of this link between NWFPs and sustainable tourism through territorial marketing and to discuss the different perspectives that address this field, including the methodologies used for the studies, as well as to identify the main research topics tackled in the literature, territorial marketing models and the challenges for its development. The results show the multidisciplinary nature of this field of research, addressed primarily by economists through qualitative surveys and case studies. Most authors emphasize the growing interest in territorial marketing in rural areas as well as the importance of involving the local population in the implementation process. Several studies offer a territorial marketing process model, among which stakeholders’ participation, place identity and image, as well as their interaction, are main aspects to be considered when developing this strategy. A new territorial marketing model is proposed. While it is an emergent research field, studies focused on territorial marketing based on NWFPs to attract tourism remain a research niche.

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Section: Research Methodologies Used In the Studiesmentioning

confidence: 99%

Section: Main Topics Present In the Literaturementioning

confidence: 99%

Section: Main Topics Present In the Literaturementioning

confidence: 99%

See 1 more Smart Citation

Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review

Rovira

Tamajón

Górriz‐Mifsud

et al. 2022

Forests

View full text Add to dashboard Cite

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Guest Editorial Territorial Identities and Heritage. A Constructivist Approach

Ilovan

Istrate

2021

JSSP

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Territorial identity is defined by tangible and intangible features and involves both place attachment and belonging and the politics of territorial planning. When considered as an expression of historical heritage and characteristics, shared by settled collectivities, territorial identity in all its declinations (urban, local, regional, national) can be considered a tool against the current and stronger homogenising effects of globalisation. At the same time, local identity harbours the emotional and symbolic meanings people ascribe to a sense of self and attachment to place. We advocate for a relational, dynamic, and participatory notion of territorial identity, constituted both spatially and socially, challenging the notion of identity as fixed, natural, ahistorical, or rooted in a certain essence. Besides territorial identity, another key concept discussed is landscape, conceived as a social construct and signifying system, in its morphological (i.e. material form) and/or in its ideological or represented aspects. In a certain sense, the following articles can be considered a contribution both to territorial identity and landscape studies, through the lenses of New Cultural Geography, showing how territorial identities are constructed at the intersection of spatial and social relations, embedded in various networks of power. Understanding territorial identities as dynamic products and processes, historically and geographically contingent, formed and enacted, is part of our making sense of the world and planning for a better future.

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Tourism, Branding and Territorial Identity in the Rural Space. Local Authorities’ Perspective

Cited by 2 publications

References 0 publications

Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review

Territorial Marketing Based on Non-Wood Forest Products (NWFPs) to Enhance Sustainable Tourism in Rural Areas: A Literature Review

Guest Editorial Territorial Identities and Heritage. A Constructivist Approach

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