“…Traditionally, destinations management approaches have been centred on 'a system approach' to visitor experiences and attractions (Gowreesunkar, Naqvi, & Seraphin, 2018;Mills & Morrison, 2002); stakeholder collaborations within the destination (Ammirato, Felicetti, & Gala, 2014); competitiveness models (Ritchie & Crouch, 2003); image building and branding (Maximiliano, Seraphin, & Gowreesunkar, 2020;Seraphin & Gowreesunkar, 2017) and host community approach (Gowreesunkar, Seraphin, & Teare, 2019) inter alia. The effective management of destinations usually demand a coordinated effort from stakeholders involved, and in this unusual case of the pandemic, the management goes beyond mere collaboration and coordination.…”