“…Factors identified that can positively influence destination image include infrastructure, service quality, culture, destination costs, freedom to engage in specific holiday activities without fear of sanctions, security and a favourable climate (Beerli and Martin, 2004aand 2004b, and Cooper et al, 2008. A lack of security can also influence the tourists' faith in the product, particularly when personal threats are perceived (Edgel, 1990, Ryan 1993, Mansfeld, 1994, Wahab 1996, Hall and O'Sullivan, 1996, Mihalic, 1996, Sonmez and Graefe 1998, Fletcher and Morakabati 2008, Morakabati et al, 2012. Thus, perceptions that potential tourists hold about destination image, personal safety and security, are inextricably bound.…”