“…A charitable attitude can be regarded as a kind of baseline altruism, and people with this attitude would do things that are beneficial to random strangers ( Leider et al, 2009 ). We can find similar attitudes in tourists giving money at churches ( Gutic & Caie, 2016 ), runners running charity marathons ( Nettleton & Hardey, 2006 ), volunteer field rescuers ( Uriely et al, 2002 ), hotel consumers who choose green hotels to stay (L. Wang, Wong, & Narayanan Alagas, 2020 ). Teng et al (2013) proposed an amended model based on TPB through research on tourists visiting green hotels and found that altruism affects people's willingness to visit green hotels by influencing tourists' attitudes and perceived behavior control.…”