“…Welfare benefits of public goods are commonly measured using stated preference techniques such as CVM and CM. CVM has been widely used for the past four decades (Bateman & Turner, 1993;Mitchell & Carson, 1989;Venkatachalam, 2004) while applications of the CM technique have been rapidly increasing recently in a variety of disciplines such as transportation, health economics, tourism, marketing, cultural economics, and environmental and ecological economics (Choi, 2013;Choi, Ritchie, Papandrea, & Bennett, 2010;Correia, Santos, & Barros, 2007;Hensher & Greene, 2003;Lindberg, Dellaert, & Romer Rassing, 1999;Morey & Rossmann, 2003).…”