Tourism in the digital frontier: a study on user continuance intention in the metaverse

Jo, Hyeon

doi:10.1007/s40558-023-00257-w

Cited by 26 publications

(4 citation statements)

References 104 publications

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“…This suggests that beyond the instrumental benefits of a technology, the experiential and hedonic qualities it offers play a pivotal role in shaping users' overall impressions. This result is consistent with previous research that underscores the role of enjoyment as an intrinsic motivation in using technology 24 , 82 , 90 – 92 . When users find an interface or a platform pleasurable and fun, they are more likely to develop a positive attitude towards it, regardless of its practical functionalities.…”

Section: Discussionsupporting

confidence: 93%

“…Once users recognize the value of a tool (its perceived usefulness), they are not only likely to adopt it but also more inclined to continue using it in the long run. This finding aligns with previous research that emphasized the role of perceived benefits in ensuring sustained user engagement and loyalty 92 , 122 , 123 . In essence, perceived usefulness doesn’t just affect initial adoption—it has ramifications on the lifecycle of user interaction with the technology.…”

Section: Discussionsupporting

confidence: 92%

“…Perceived enjoyment encapsulates the pleasure derived from employing a specific IT 75 . This intrinsic pleasure, apart from being a source of hedonic value, manifests as a driving force for individuals’ behavioral intentions 82 , 90 – 92 . The continuance intention, or the sustained desire to use a technology, is also propelled by this perception of enjoyment 93 .…”

Section: Research Modelmentioning

confidence: 99%

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Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement

Jo,

Park

2023

Sci Rep

Self Cite

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As virtual reality (VR) continues to develop, it's attracting an increasing number of consumers who are seeking more diverse functions and experiences. This study presents a theoretical model designed to identify predictors of VR users' continuance intentions. Data was collected from VR users who had firsthand experiences with the technology, and partial least squares structural equation modeling was employed to analyze this data. The results showed a significant correlation between functional affordance and perceived usefulness. Cognitive affordance was found to have a significant association with perceived usefulness, but it also influenced perceived enjoyment. Moreover, physical affordance significantly related to both perceived usefulness and enjoyment. Perceived usefulness was found to directly affect both attitude and continuance intention, while empirical results validated the impact of perceived enjoyment on attitude. The element of shape showed a significant correlation with attitude. Finally, attitude was found to have a significant association with continuance intention. The findings from this study will provide valuable insights for VR companies, developers, and consumers.

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Section: Discussionsupporting

confidence: 93%

Section: Discussionsupporting

confidence: 92%

Section: Research Modelmentioning

confidence: 99%

See 1 more Smart Citation

Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement

Jo,

Park

2023

Sci Rep

Self Cite

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“…However, the research population of his study consisted solely of university students, which somewhat limits the generalizability of the results [47]. Jo explored the determinants of metaverse users' intention to continue using it within the context of the tourism experience, and based on the UGT, it was confirmed that the three dimensions of gratification (utilitarian, hedonic, and symbolic) had a direct and significant impact on users' intention to continue using the metaverse; the researcher mentioned the lack of differentiation between metaverse platform types as a limitation of their study [48]. In addition, Yu's study used a mixed research methodology to explore multidimensional metaverse use motivations and factors influencing metaverse users' intention to use based on UGT.…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 97%

A Study of the Key Factors Influencing Young Users’ Continued Use of the Digital Twin-Enhanced Metaverse Museum

Wu,

Gao,

Lee

et al. 2024

Electronics

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This research investigates the key factors influencing young users’ continuous use of digital twin-enhanced metaverse museums. Attracting young users to use the metaverse museum for a more extended period consistently contributes to increasing the frequency of visits and content usage and promoting its sustainable development and innovation. However, there is a lack of research on the key factors influencing young users’ continuous use of digital twin-enhanced metaverse museums, which makes the theoretical basis for the in-depth design of user motivation for metaverse museums insufficient. This study constructed a model covering four dimensions—hedonic, utilitarian, social, and technological—based on communication’s uses and gratification theory (UGT). It was validated in the Metaverse Digital Twin Museum (MDTM). Using Spatial.io’s IES Goya Museum as the experimental platform, the research team conducted Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0 software through experiments and surveys with 307 participants aged 18 to 30. Quantitative analyses revealed that MDTM’s hedonic gratification (hope), utilitarian gratification (information and self-presentation), social gratification (social interaction and social presence), and technological gratification (immersion) significantly influenced young users’ continued intention. The findings reveal that these six key factors can be the focus of MDTM’s future development to enhance user experience. This study fills the gap in applying UGT in the field of metaverse museums, provides metaverse museum managers with references to the key factors that can prolong users’ continued intention to use, and points out the key factors that need further attention in future research and practice.

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Transitioning the Tourism Industry from the Real World to the Metaverse

Sharma,

Aggarwal,

Uniyal

et al. 2023

Lecture Notes in Networks and Systems

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Tourism in the digital frontier: a study on user continuance intention in the metaverse

Cited by 26 publications

References 104 publications

Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement

Affordance, usefulness, enjoyment, and aesthetics in sustaining virtual reality engagement

A Study of the Key Factors Influencing Young Users’ Continued Use of the Digital Twin-Enhanced Metaverse Museum

Transitioning the Tourism Industry from the Real World to the Metaverse

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