Tourism Industry in Ukraine: Prospective Directions and Challenges of Modernity
Abstract: Розкрито зміст поняття "туризм" та подано класифікацію різновидів туризму. Проаналізовано туристичні потоки та індекс туристичної конкурентоспроможності України. Наведено низку суспільно-важливих функцій та завдань туристичної діяльності. Розглянуто найпривабливіші напрями розвитку сучасного туризму. Зазначено основні перешкоди щодо розвитку туристич ного бізнесу в Україні та запропоновано перспективні напрями їх вирішення. Ключові слова: туризм, індустрія туризму, туристичні потоки, індекс туристичної конкурен… Show more
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Cited by 7 publications
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Purpose. The purpose of this study is to describe the types of tourism, to indicate which color names are used, to analyze the prospects of their development for the Lviv region, and justify the feasibility of introducing a new type of tourism for the Lviv region using the color names “red” and “black”, which are symbols of the OUNR and components of their revolutionary flag. Design/methodology/approach. The goals set in the study were solved using the following general scientific methods: – methods of synthesis and analysis (in the study of various types of tourism to denote which color names are used. This allowed to connect the types of tourism with the association of tourists with a particular event (red tourism), place of travel (green, white, blue tourism), the tourist's desire to get strong impressions or emotions (black tourism), a certain category of tourists (pink and grey tourism) or as a field of research aimed at protecting the tourist heritage from any forms of crime and danger (yellow tourism)); – methods of systematization, theoretical generalization, and abstraction (in formulating conclusions and generalizing the obtained scientific results). Based on the dialectical approach, the article comprehensively discloses the provisions on black, white, red, green, pink, grey, blue, and yellow types of tourism. This allowed expanding the understanding of how promising these types of tourism are for the Lviv region. Findings. The article describes the following types of tourism, to indicate which color names are used: black, white, red, green, pink, blue, and yellow tourism. The importance of using the phenomenon of color in tourism is substantiated, color transmits certain information that evokes different associations, memories, feelings, affects mood and emotions. This allows marketers to use the features of the color influence on the formation of a subconscious decision as a hidden factor for manipulating the actions of consumers. Prospects for the development of these tourism types for the Lviv region are analyzed. It is concluded that the most promising are green and black tourism, less – white and grey tourism, and pink, blue and red types of tourism are hopeless for the Lviv region. An important role in the life of the people of Galicia (in particular, Lviv region) is played by historical events of the twentieth century, historical and cultural heritage, national liberation struggle, the Organization of Ukrainian Nationalists socio-political movement, as well as recognition of the importance of Stepan Bandera in defending the national idea and struggle for the independent Ukrainian state. That is why the author introduced into scientific circulation a new promising type of tourism for the Lviv region using the color names “red” and “black”, which are symbols of the OUNR and components of their revolutionary flag. Practical implications. Increased interest in historical events, territory, and persons associated with the OUN can be used to organize a new niche of red-black tourism in Lviv while applying the concept of color names to better identify the essence of tourism, link to the historical figure, and specific territory, which will increase its attractiveness and form a certain image concerning these historical events, preservation and restoration of objects related to the activities of the OUN, and indirectly – to stimulate the socio-economic development of the territory. Originality/value. In the article, the author introduced into scientific circulation a new type of tourism for the Lviv region – “red-black tourism” that will include trips to places where Stepan Bandera lived, worked, and as well as visits to other territories and sites that played an important role in the national liberation struggle of the Organization of Ukrainian Nationalists. With the right organization, red-black tourism can have high prospects for development and become a business card of the Lviv region.
Purpose. The purpose of this study is to describe the types of tourism, to indicate which color names are used, to analyze the prospects of their development for the Lviv region, and justify the feasibility of introducing a new type of tourism for the Lviv region using the color names “red” and “black”, which are symbols of the OUNR and components of their revolutionary flag. Design/methodology/approach. The goals set in the study were solved using the following general scientific methods: – methods of synthesis and analysis (in the study of various types of tourism to denote which color names are used. This allowed to connect the types of tourism with the association of tourists with a particular event (red tourism), place of travel (green, white, blue tourism), the tourist's desire to get strong impressions or emotions (black tourism), a certain category of tourists (pink and grey tourism) or as a field of research aimed at protecting the tourist heritage from any forms of crime and danger (yellow tourism)); – methods of systematization, theoretical generalization, and abstraction (in formulating conclusions and generalizing the obtained scientific results). Based on the dialectical approach, the article comprehensively discloses the provisions on black, white, red, green, pink, grey, blue, and yellow types of tourism. This allowed expanding the understanding of how promising these types of tourism are for the Lviv region. Findings. The article describes the following types of tourism, to indicate which color names are used: black, white, red, green, pink, blue, and yellow tourism. The importance of using the phenomenon of color in tourism is substantiated, color transmits certain information that evokes different associations, memories, feelings, affects mood and emotions. This allows marketers to use the features of the color influence on the formation of a subconscious decision as a hidden factor for manipulating the actions of consumers. Prospects for the development of these tourism types for the Lviv region are analyzed. It is concluded that the most promising are green and black tourism, less – white and grey tourism, and pink, blue and red types of tourism are hopeless for the Lviv region. An important role in the life of the people of Galicia (in particular, Lviv region) is played by historical events of the twentieth century, historical and cultural heritage, national liberation struggle, the Organization of Ukrainian Nationalists socio-political movement, as well as recognition of the importance of Stepan Bandera in defending the national idea and struggle for the independent Ukrainian state. That is why the author introduced into scientific circulation a new promising type of tourism for the Lviv region using the color names “red” and “black”, which are symbols of the OUNR and components of their revolutionary flag. Practical implications. Increased interest in historical events, territory, and persons associated with the OUN can be used to organize a new niche of red-black tourism in Lviv while applying the concept of color names to better identify the essence of tourism, link to the historical figure, and specific territory, which will increase its attractiveness and form a certain image concerning these historical events, preservation and restoration of objects related to the activities of the OUN, and indirectly – to stimulate the socio-economic development of the territory. Originality/value. In the article, the author introduced into scientific circulation a new type of tourism for the Lviv region – “red-black tourism” that will include trips to places where Stepan Bandera lived, worked, and as well as visits to other territories and sites that played an important role in the national liberation struggle of the Organization of Ukrainian Nationalists. With the right organization, red-black tourism can have high prospects for development and become a business card of the Lviv region.
Purpose. The purpose of this research is to reveal the concept of the “business travel” and improve its classification in accordance with certain areas; to analyze indicators of tourist activity, including the trends of business tourism in Ukraine; to identify the features of business tourism development in some regions of Ukraine. Design/methodology/approach. Such scientific theoretical research methods as analysis and synthesis, systematization and explanation have been used to understand the definition of “business tourism” and its classification in certain areas. Methods of comparative and statistical analysis were used to study changes in the structure of tourism and identify trends in business tourism in some regions of Ukraine. Findings. The hypothesis that business travel has the opportunity to be developed in some regions of Ukraine is proven. The tourist situation in Ukraine has been analyzed in accordance with the data of State Statistics Service and Administration of the State Border Guard Service. Having investigated the tendency of business tourism in some regions of Ukraine, it can be noticed an increase in the total number of business tourists, who used the services of tour operators and travel agents during the period 2017–2018. Odessa, Dnipro regions and Kyiv are the centers of different business events, meetings and business interests. There is big amount of already existing exhibitions, fairs and business events which attract both domestic and foreign tourists. Practical implications. The results of this research have practical implications. Some travel companies, located in Odessa, Dnipro regions and Kyiv can diversify their activity, adding business travel as a prospective direction. Also, the state should support business, especially during pandemic period, encouraging safe travel, promoting information to tourists, taking care of the country’s image at both regional and international level. Originality/value. Business travel is considered as a type of tourist activity, undertaken for solving business purposes and also includes cultural and entertainment programs. The main groups of participants in business travel are identified and the most dynamic segment of the business travel market is indicated. The distribution of foreign tourists related to various types of tourism activity is analyzed and the potential for business travel development in separate regions is defined.
Purposes.The article aims to conduct an in-depth analysis of the situation in the world and Ukraine during the pandemic, as well as to develop practical measures to rehabilitate the tourism sector from the effects of the economic crisis caused by the Covid-19 pandemic. The authors suggest that the reduction of the negative effects of COVID-19 on the tourism industry is possible through the support of state institutions of the tourism industry and the development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus. Design/methodology/approach. To achieve the goals, objectives in the article the authors used a set of scientific methods that ensured the conceptual integrity of the study, in particular: methods of statistical and comparative analysis, which allowed to objectively assess the level and dynamics of the impact of quarantine measures on the world economy; tabular method - to illustrate the results of empirical research to study negative trends. Comparative research methods were also used to study the world experience of eliminating the effects of Covid-19 on the tourism industry; abstract-logical and system-structural - during the proof of the hypothesis. Conclusions. Tourism is a sector of the economy that is highly profitable and has made a significant contribution to filling local budgets and increasing annual GDP in general. It should also be noted that the tourism industry is closely intertwined with various industries and the negative impact of quarantine restrictions, as well as negatively reflected on them. The statistics analyzed in the paper indicate that this industry has suffered the most due to the introduction of quarantine measures, which has prompted the tourism company to quickly join the new conditions and reorient its activities. So, to support the tourism and related sectors of the economy, expanding pandemics and reducing its effects, the authors, first of all, propose to develop an internal tourism and recreation market, create conditions for the formation of a new innovative rehabilitation direction in the recreation complex and psycho-emotional state after coronavirus disease, which is carried out with important consequences. Originality/value. The authors have put forward a benefit and now need an idea for the rehabilitation of patients after coronavirus, as a result of which the consequences of the disease are sometimes important and require an appropriate rehabilitation period. The articles substantiate the need for support from state institutions of the tourism industry during pandemics and the authors propose to compile a tourist and recreational area of responsibility for the organization of rehabilitation conditions after treatment of coronavirus. Practical implications. The fact that the issue addressed by the article is necessary and adaptation in quarantine is important for every enterprise, especially for tourism enterprises, and the problem is not fully explored. Thus, the research and analysis conducted in the articles are relevant and requires detailed study and formation of new areas of tourism development, the formation of complex aspects of improvement and adaptation of tourism in a pandemic. Responsibly important support from government agencies in the tourism industry will promote the intensive development of the domestic tourism and recreation sector with elements of rehabilitation measures after coronavirus disease.
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