2018
DOI: 10.4172/2167-0269.1000344
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Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe)

Abstract: MethodologyThe research study was done using qualitative research design for data collection and analysis in order to find the tourism marketing strategies used to market domestic tourism in Kariba resort and their AbstractPoor marketing of domestic tourism hinders the development of domestic tourism. The domestic tourism market lays the foundation of the tourism industry. Using a qualitative research this study sought to explore tourism marketing strategies that can be used to optimise domestic tourism in Kar… Show more

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Cited by 8 publications
(6 citation statements)
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“…The analysis by Basera (2018) placed more emphasis on strategies for marketing tourism and their implication on demand of domestic tourism within the context of Zimbabwe. Building on evidence from qualitative approaches, it emerged that the strategies of marketing tourism products and the demand of domestic tourism are significantly linked with each other.…”
Section: Domestic Tourism Promotional Strategiesmentioning
confidence: 99%
“…The analysis by Basera (2018) placed more emphasis on strategies for marketing tourism and their implication on demand of domestic tourism within the context of Zimbabwe. Building on evidence from qualitative approaches, it emerged that the strategies of marketing tourism products and the demand of domestic tourism are significantly linked with each other.…”
Section: Domestic Tourism Promotional Strategiesmentioning
confidence: 99%
“…Notably, the use of Facebook and WhatsApp for marketing to sustain the industry. Basera (2018) reports that media is the most used strategy in marketing the resort with the internet being the most used followed by brochures. Hu, Liu, and Yu (2020) also noted the importance of the need for the management teams of establishments to dedicate efforts to maintain good communication with their respective corporate clients to keep up with their travel and reservation policy updates during the COVID-19 pandemic.…”
Section: The Other Participant Commentedmentioning
confidence: 99%
“…Theoritically in [21,22,23] the longer a tourist stays in an area of tourism destination, the much money he/she spends in that area of the tourism destination, at least his/her needs for eating, drinking and lodgement during staying in that area. Various kinds of tourist needs during his/her tour make them become consumptive for the products which are produced in the area of tourism destination.…”
Section: F the Number Of Touristsmentioning
confidence: 99%