Analytical study presents the evolution and change in content over time and the emergence of different sustainable tourism (ST) concepts in tourism and hospitality. For this purpose, a Comparative Automated Content Analysis (ACA) analyses scientific articles published between 1990, when the first article in this field was published in the Web of Science (WOS), and the end of 2020. With the ACA for analysis papers research, this research helps explain why and how changing business models cross the time, organizational processes, importance of information and communication technologies in sustainable tourism strategies, green investments, sustainable standards in tourism and hospitality, and sustainable reporting.