Tourism Village Development through Media Extension and Marketing Promotion Communication

Abstract

Tourism villages are community-based and sustainable development, aiming to improve people's welfare, environmental and cultural sustainability, and improve the quality of human resources. Efforts to increase tourist visits to tourist villages by conducting marketing promotions. The key to marketing promotion is proper communication with potential tourists using the right media. The purpose of this study was to analyze the application of integrated marketing communication for tourism village marketing promotions. The theory used is Robyn Blakeman's integrated marketing communication theory. This study uses a mixed method with data collection through questionnaires, observation, in-depth interviews, and Focus Group Discussion (FGD). Data were analyzed using quantitative descriptive analysis and qualitative analysis. The research informants came from elements of the village government, tourism village managers, women's groups, and business groups. The research location was in Cikakak Village, Wangon District, Banyumas Regency, Central Java Province, Indonesia. The research results show: (1) Media have been implemented, with different application intensities. (2) Promotional media that are often or always used include public relations, social media, the internet, telephone and SMS, alternative media, and personal selling. (3) Promotional media that are rarely used include advertising, billboards, direct marketing, and sales promotion media that are rarely used include advertising, billboards, direct marketing, and sales promotion.

Women Farmers Group Participation in Empowering Local Food Security

“…In this case, it is necessary to involve more WFG management and members in the process of formulating empowerment programs so that they are following the problems, potentials, and needs of the WFG itself.Ending the workshop, an evaluation of the activities of the research team and practicum students was held by providing reviews and explanations of the results of the dialogue about the core issues and needs of WFG which then need to be followed up by the CSR program so that it is sustainable.The stages of empowerment are building motivation, cohesiveness in institutions, and increasing knowledge and skills for productive businesses, to create self-sufficiency. Meanwhile, independence still requires ongoing assistance from various parties such as companies, local governments, and universities so that they can increase production, product quality, product promotion, and marketing [29][30][31][32]…”