Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents

Kaushik, Arun Kumar; Agrawal, Amit Kumar; Rahman, Zillur

doi:10.1016/j.tmp.2015.09.002

Cited by 167 publications

(165 citation statements)

References 125 publications

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“…Subjective norm is defined as an individual's psychological tendency to act in response to the expectations of a person or people that influence him/her [32] and can represent social pressure in a broad sense. The impact of the subjective norm on behavioral intention has been well documented in many research topics, including food consumption [36,49,50] and the hospitality industry [51][52][53]. For air travelers, the subjective norm affects passenger decision-making with respect to airline and destination selection [9,39].…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Kim

Lee

2019

Sustainability

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This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

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Section: Theory Of Planned Behaviormentioning

confidence: 99%

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Kim

Lee

2019

Sustainability

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“…Trust refers to reliance on another person or entity (Kaushik, Agrawal, & Rahman, 2015). In business transactions, trust is used as a corner stone of relying on another party (Pirson, Martin, & Parmar, 2017).…”

Section: Trust and Attitudementioning

confidence: 99%

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Irshad

Ahmad

2019

ONLINE J COMMUN MEDI

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Social media marketing is a trending topic in marketing research. However the research on its effectiveness is still at embryonic stage. Marketers are faced with challenging issues of identifying consumers' motivations that affect subsequent trust on social media retailers and attitudes of consumers with respect to social media marketing. The aim of the present research is to address these gaps and identify the impact of consumers' socialization motivation on consumers' attitude towards social media marketing and trust on social media retailers. In addition to this, the study identifies the moderating role of gender in affecting the relationship between socialization motivation, trust and attitude towards social media marketing. Data were collected from three cities of Pakistan. Structural equation modelling through AMOS was used to test the hypotheses. The results revealed that socialization motivation has a positive impact on consumer' trust on social media retailers. Moreover, socialization motivation has a positive impact on consumers' attitude towards social media marketing. Trust on social media retailers has a significant positive impact on consumers' attitude towards social media marketing. Gender was found as an important moderating variable in affecting the path estimates among different variables of the research model. The study has important theoretical and managerial implications and concludes with few limitations and future research directions.

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“…Voice-activated technologies are being installed in hotel rooms (Bittendorfer et al, 2019). Fast food restaurants install selfservice kiosks to sell burgers, while airports and hotelsfor self-check-in (Kaushik, Agrawal, & Rahman, 2015;Liu & Hung, 2019;Wei, Torres & Hua, 2016). Tourism and hospitality companies use automation technologies not only to streamline operations, cut costs, and be more price-competitive (Ivanov, 2019); but also to create new experiences (Tung & Au, 2018).…”

Section: Automation Technologies In Tourismmentioning

confidence: 99%

“…As a whole, tourists seem quite receptive to automation technologies (Zhong et al, 2020;Webster & Ivanov, 2020a). Tourists are more likely to have a positive attitude towards such technologies if they are trustworthy, free of risk, competent, and easy to use (Kaushik, Agrawal, & Rahman, 2015). However, similar to automation technologies in general, prior studies have shown that tourists are not uniform in their acceptance of automation technologies in tourism and various segments exist with quite diverse attitudes towards them (Webster & Ivanov, 2019).…”

Section: Automation Technologies In Tourismmentioning

confidence: 99%

Biosecurity, crisis management, automation technologies, and economic performance of travel, tourism and hospitality companies – a conceptual framework

Иванов¹,

Webster²,

Stoilova³

et al. 2020

Preprint

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The COVID-19 pandemic of 2020 will have a massive impact upon travel, tourism, and hospitality globally. With a massive reduction in tourism globally because of the health crisis, the industry will likely have to plan a recovery and rebuilding of the industry. Part and parcel of the reorganization will involve increasingly depending upon automation technologies. In this article, we discuss how the virus has impacted upon the global industry and discuss how automation technologies will be implemented into the industry to ensure a vibrant return to a strong tourism economy. We expect that employers and industry will look differently upon many automation technologies and implement these technologies into their operations to ensure a return to a situation in which tourism can take place in ways that ensure the biosecurity of travellers and ensure that the industry’s operations return to be able to work in profitable ways.

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Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents

Cited by 167 publications

References 125 publications

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Investigating the Determinants of Consumers’ Attitude towards Social Media Marketing: Moderating Role of Gender

Biosecurity, crisis management, automation technologies, and economic performance of travel, tourism and hospitality companies – a conceptual framework

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