Tourist Co-Created Destination Image

Cocreation of the hospitality brand experience: A triadic interaction model

“…This study defines customer-to-customer (C2C) interaction as the quality of interactions among customers during the consumption stage, resulting in a cocreated or co-destroyed consumption experience (Luo et al, 2019; Yang, 2016). It is important to note that customers in the C2C definition refer to strangers who are initially unknown to one another (Huang and Hsu, 2010).…”

“…Meanwhile, a remarkably increasing body of research has paid heed to the role of customers in the cooperation of service offerings development as well as delivery process—the role of value cocreator / service coproducer (e.g., Chen et al, 2015; Prentice et al, 2017). For example, studies conducted in hospitality settings demonstrate that consumers are vital to a cocreated service experience; such effect is prevalent since consumers commonly consume services together in hospitality service settings (Luo et al, 2019; Yang, 2016). More importantly, hospitality practitioners such as casino operators are becoming more aware of the importance of embedding gamblers in their marketing strategy to sell an interaction-based gambling image (Wong and Wu, 2013).…”

From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

“… Xia, Zhang, and Zhang (2018) suggested that online experiences affect users' travel image in a mobile online experience context. Furthermore, Yang (2016) claimed that tourists' interactions and co-creation experiences enhance the image of the destination. Destination image may serve as basis on which travellers base their evaluations of the destination ( Narangajavana, Callarisa, Tena, Artola, & Garcia, 2019 ; Wang, Hao, Law, & Wang, 2019 ).…”

Co-Production Behaviors of Travel Agencies Customers: A Research on Local Cultural Tourists Visiting Istanbul*

“…1981;Wikström, 1995;Bendapudi and Leone, 2003). In another point of view, the co-producing role of the customers was defined as the production partner (Mittal and Lassar, 1996;Vargo and Lusch, 2004;Yang, 2015). The co-producing role of the customers explained with the terms employee, participator and partner had entered the literature with the term "coproduction.…”

“…In this process, both the agents and the customers transfer their resources and capabilities to the production phases (Blazquez-Resino et al, 2015: 708). The main objective of the process is to produce output for the businesses on one hand and for the customers on the other hand (Yi and Gong, 2013;Yang, 2015). Produced outputs can have the positive or negative features.…”