Tourist Food Variety-Seeking Behavior under Uncertainty: The Moderating Role of Information Search

Choi, Juwon

doi:10.1080/10454446.2019.1700403

Cited by 7 publications

(9 citation statements)

References 51 publications

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“…The food neophilia/neophilia personality trait tends to stabilize with age. The results of this study are consistent with previous findings showing that the structure and formation of personality traits are affected by the external environment and cultural background in addition to intrinsic genetic factors, all of which prompt individuals to develop unique ideas, attitudes, emotional responses and behaviour patterns [ 42 ], i.e., the food neophilia/neophilia personality trait affects individuals’ food preferences and eating intentions [ 1 , 3 , 4 , 30 , 38 ]. In the food culture of most subjects in this study, dishes such as PBC that contain offal and blood ingredients are usually unacceptable.…”

Section: Conclusion and Discussionsupporting

confidence: 91%

“…In contrast, some scholars have argued that emotional appeal should be used as a communication strategy. Choi [ 30 ] found that the emotional appeal strategy should be adopted for all products and services because when consumers decide whether to purchase a product or service, they do not need a reasonable or logical reason and are often influenced by the content of the intended information, such as its convention, affiliation or particularity.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Food neophilia and neophobia form and adjust individuals’ attitudes towards unfamiliar foods and their intention to eat them [ 35 , 36 ]. In the past, studies have mainly focused on the effect of internal psychological aspects on external behaviour and attitudes, such as individuals’ daily diet choices and preferences [ 16 , 37 ], and on predicting individuals’ intent to purchase unfamiliar foods [ 1 , 3 , 30 , 38 ]. In contrast, research has rarely addressed whether the interaction between the external environment-message appeal and food neophilia and neophobia traits affects or alters individuals’ willingness to eat unfamiliar foods.…”

Section: Literature Reviewmentioning

confidence: 99%

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Tasty but Nasty? The Moderating Effect of Message Appeals on Food Neophilia/Neophobia as a Personality Trait: A Case Study of Pig Blood Cake and Meatballs

Chen

Lee

Kuan

2021

Foods

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Given the development of food tourism, food culture has become an important motivation for tourists. This study focuses on food tourism and examines the effects of message appeal and personality traits (food neophilia or neophobia) on tourists’ willingness to consume pig blood cake (PBC) and meatballs, two rice-based Taiwanese street foods. A total of 181 valid questionnaires were administered to foreign tourists in Taiwan (the majority of subjects were Europeans and Americans) through snowball sampling. The questionnaires were analysed using the AMOS 6.0 statistical software package. Foreign tourists’ food neophobia or neophilia was found to significantly affect their willingness to consume rice-based Taiwanese street food (PBC and meatballs) and to strongly regulate the effect of message appeal on their willingness to consume the two delicacies. Past studies on food neophobia/neophilia traits have mostly focused on Western and European foods and have rarely investigated the effect of message appeal on the consumption of traditional rice-based street food in Eastern Asia (e.g., Taiwanese special delicacies). This study’s most important contribution is that food neophilia or neophobia moderates the message appeal effect on foreign tourists’ intention to consume local delicacies. This finding has implications for the hospitality industry and relevant government agencies in Asia for the marketing and promotion of food tourism.

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Section: Conclusion and Discussionsupporting

confidence: 91%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Tasty but Nasty? The Moderating Effect of Message Appeals on Food Neophilia/Neophobia as a Personality Trait: A Case Study of Pig Blood Cake and Meatballs

Chen

Lee

Kuan

2021

Foods

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“…The present study applies this concept in the consumer context. In the setting of healthy food purchase, seeking product variety is a crucial aspect, allowing consumers to compare and contrast options (Choi, 2019). Consumers may also be sensitive to the price of healthy food, which may not be considered as essential food in daily life (Haws et al, 2017).…”

Section: Purchasing Strategymentioning

confidence: 99%

“…Given the compensatory nature of variety seeking, past consumption experience and behavior are critical motivators leading to seeking product variety. Consumers always seek a variety of products and even include less favored options into their choice set to minimize the risks of repeating mistakes (Choi, 2019).…”

Section: Anticipated Regret and Purchasing Strategymentioning

confidence: 99%

Healthy food exposition attendees’ purchasing strategies: a mental budgeting perspective

Fu¹,

Lin²,

Wang³

2021

IJCHM

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Purpose Grounded in the theory of mental budgeting, this paper aims to investigate how the regret and perfectionism of exposition attendees influences their purchasing strategy. Design/methodology/approach This research collected on-site data at a well-established specialty food exposition in China. Confirmatory factor analysis and structural equation modeling were applied to test the proposed model. Findings The findings confirm the effect of psychological mechanism (regret and perfectionism) on exposition attendees’ purchasing strategy as one that boosts/impairs their confidence in purchasing healthy food at the exposition. Specifically, regret and perfectionism show differential contributions to purchasing strategy dimensions. Variety seeking has a positive effect, whereas price consciousness has a negative effect, on purchase confidence. Practical implications Event organizers and exhibitors should understand attendees’ consumption-related psychological mechanism and devise effective management and marketing strategies for optimal consumption experiences at expositions. They can create an informative and worry-free experience that facilitates a pleasant thought process to reduce uncertainty in attendees’ on-site decision-making. Originality/value The current research pioneered a unique model conceptualizing the important, yet underexplored, phenomenon of purchasing mechanism in the exposition setting. Addressing the emerging interest in food expositions, to the best of the authors’ knowledge, this study is the first for examining purchasing mechanism from the perspective of mental budgeting, providing insightful knowledge about how the psychological mechanism affects exposition attendees’ pre-purchase evaluation and confidence toward purchasing healthy food at expositions.

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The Road to a Tourist’s Heart is Through Their Stomach: Exploring Culinary Tourist Motivation in Zimbabwe

Tendani

Swart

Zyl

2022

Transcending Borders in Tourism Through Innovation and Cultural Heritage

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Tourist Food Variety-Seeking Behavior under Uncertainty: The Moderating Role of Information Search

Cited by 7 publications

References 51 publications

Tasty but Nasty? The Moderating Effect of Message Appeals on Food Neophilia/Neophobia as a Personality Trait: A Case Study of Pig Blood Cake and Meatballs

Tasty but Nasty? The Moderating Effect of Message Appeals on Food Neophilia/Neophobia as a Personality Trait: A Case Study of Pig Blood Cake and Meatballs

Healthy food exposition attendees’ purchasing strategies: a mental budgeting perspective

The Road to a Tourist’s Heart is Through Their Stomach: Exploring Culinary Tourist Motivation in Zimbabwe

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