Modern tourist trends are directed towards the undeveloped lands of the suburbs and rural areas, where, along with the agricultural and industrial orientation, the historical, architectural and natural landscape potential is preserved. To attract the tourist flow to the territory, routes are formed that allow identifying the historical significance and presenting this place taking into account ethnic, architectural, artistic and landscape features. Novosheshminsky region of the Republic of Tatarstan has a significant historical and cultural potential, is rich in natural resources, and flourishes in agriculture and horse breeding. For the sustainable development of the territory, it is proposed to form a tourist route that combines the key points of attracting tourists using the features of the tourist infrastructure. General logical methods-the analogy of domestic and foreign experience in organizing routes in rural areas, induction and observation, the theoretical method-historical and socio-cultural analysis of the Novosheshma region-revealed significant aspects in the organization of tourist infrastructure and methods of their correct use in these conditions. The result of the study was the creation of a tourist route on the territory of the Novosheshminsky region, followed by a proposal for the classification of tourist infrastructure objects necessary for its full functioning.