“…As pointed out by Buhalis (2003), tourism and technology go hand in hand. meanwhile, mobile tourist applications and mobile personalized information or recommender systems for tourists and travelers are being developed (e.g., Ahas, Aasa, roose, mark, & Silm, 2008;Carlsson & walden, 2010;edwards, Blythe, Scott, & weihong-Guo, 2006;Kenteris, Gavalas, & economou, 2009;meng, Poslad, & wang, 2009;wan, 2009). thus far, however, the number of studies that have examined the acceptance of mobile travel services is rather limited (edwards et al, 2006;eriksson & Strandvik, 2009;Katsura & Sheldon, 2008;rasinger, Fuchs, & Höpken, 2007;riebeck, Stark, modsching, & Kawalek, 2008).…”