Tourist Perception of the „night of the Museums” Event. Case Study in Oradea Municipality, Romania

Abstract

Cultural events have a significant influence on the local economy. Cultural festivals can attract tourists, extend the tourist season and add vitality to a city. However, there is relatively little research on how festivals influence a destination's tourist experience or outcomes, such as satisfaction. The main objective of this study is to evaluate the tourist perception of the participants on the Night of the Museums event held in Oradea municipality, Bihor County, Romania, assuming that a good tourist perception among the population can represent an element of identity for a destination, thus contributing to the increase of its capacity to attract tourists. The results emphasize the positive effects at the socio-cultural level. The festival provides multiple possibilities to spend free time in a pleasant way, it sustains the development of cultural life, and it improves the educational and the cultural level of community.

Varadinum Summer School: Between perception and motivation

“…Perception is an image, a reflection of the world through the lens of the personality of the target group. As it is shaped by numerous factors, including age, social category, ethnic structure, religious structure, education level, and more, we can say that understanding and quantifying perception is a subjective yet crucial aspect (Oneț et al, 2020;Herman et al, 2021a and b;Herman et al, 2022a and b;Ilies et al, 2023a;Herman et al, 2023). It is necessary because it further manifests in the motivation and satisfaction of the students participating in the Varadinum Summer School.…”

Oradea’s Cultural Event Management: The Impact of the ‘Night of the Museums’ on Tourist Perception and Destination Brand Identity

“…Intentions to revisit were positively linked with tourists' experience, satisfaction, and the destination identity in a recent study [75]. Considering the effects of these variables on individual perception, developing an understanding of the tourist perception represents a significant part of establishing the organizational strategy for future editions of any event [76][77][78]. According to Preko et al [79], museums offer tourists both tangible and intangible experiences that can impact service quality and tourist satisfaction, and thus their behavior and intentions to revisit.…”

“…Monitoring and learning from visitor feedback on quality domains and branding impacts will be essential to refine strategic alignment over time. Doing so could reinforce Oradea's reputation management and cultural product competitiveness through a memorable Night of the Museums experiences [71,75,76,79,81].…”

Digitization of the Built Cultural Heritage: An Integrated Methodology for Preservation and Accessibilization of an Art Nouveau Museum

“…Among the characteristics of the architectural heritage, age, originality, aesthetics, size, significance, and functionality are worth noting. All these characteristics constitute a motivational factor of prime importance in shaping and affirming tourist destinations, generating real tourist flows from emission areas to tourist reception areas [5][6][7]. Located mainly in large urban centers, a large proportion of Jewish heritage buildings have begun to be exploited (actively and passively) by tourism.…”