2023
DOI: 10.1111/ijcs.12995
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Tourist personality, value co‐creation, and emotional well‐being

Abdullah Uslu,
Petek Tosun

Abstract: This study aimed to examine value co‐creation as a predictor of customer satisfaction and emotional well‐being using a comprehensive research model. It investigated the personal (customer extraversion and agreeableness) and situational (customer–employee rapport) variables that influence value co‐creation (customer participation and citizenship behaviors) and, consequently, lead to customer satisfaction and emotional well‐being. The tourism sector was selected for the study because value co‐creation, satisfact… Show more

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Cited by 9 publications
(1 citation statement)
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“…Additionally, it suggests various contexts, factors, perspectives and emerging trends in the advertising domain that can be utilized by future researchers. A similar approach has been adopted by several research studies in the consumer behavior domain (Fan et al, 2024;Guzzetti et al, 2024;Sharma, 2024;Uslu & Tosun, 2024;Wu & Zhang, 2024).…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, it suggests various contexts, factors, perspectives and emerging trends in the advertising domain that can be utilized by future researchers. A similar approach has been adopted by several research studies in the consumer behavior domain (Fan et al, 2024;Guzzetti et al, 2024;Sharma, 2024;Uslu & Tosun, 2024;Wu & Zhang, 2024).…”
Section: Discussionmentioning
confidence: 99%