Tourist Satisfaction, Gratitude and Word of Mouth Intention:

Abstract

The goal of the present study is to propose a mediating role of gratitude in the link between tourist satisfaction and positive WoM intention. The data were collected through a survey involving 142 tourists in Indonesia who have experienced tourism services in the country. Based on the data, we managed to find that tourist satisfaction indirectly, at least in part, affect intention to spread positive WoM among tourists through gratitude. Theoretical and practical contributions of the present study were discussed.