In this paper, we examine narratives of tourism mobility circulated through print news media coverage of Newfoundland published in Canada, the UK, and the USA between 1992 and 2010. Initially articles were situated within a larger narrative of fisheries collapse, rural decline, and out-migration. In recent years, however, the discourse shifted to emphasize how non-human nature, including whales, icebergs, and national parks, serves as a tourism attractor, yielding benefits for rural communities. We draw on Latour's work on political ecology, as well as on Urry's work on tourism, mobility, and climate change, to analyze the eco-political implications of media accounts of tourism and the Newfoundland coastal environment.