Touristic preferences of hostel guests during COVID‐19 times: The case of Oporto

Abstract

The hostel market urgently needs to reinvent itself and define strategies to increase its revenue, providing safety to its guests during the COVID‐19 pandemic. In the trip's planning, the results show that individuals attribute high levels of importance to cuisine, local wines and to meeting new people. The social networks of the different places to visit are the least utilized means to plan what to do during their stay in Oporto. Static street advertising and leaving the hostel to go outside are much more important to hostel customers. The most notable attractions are the Ribeira and the bridges over the river Douro.