Tourists’ Perceived Attitudes toward the Famous Terraced Agricultural Cultural Heritage Landscape in China

Abstract

Terraces are the major vehicle for agricultural activities in mountainous areas and are an important component of the agro-cultural heritage landscape. This work explores tourists’ perceived attitudes toward, and characteristics of terraced agro-cultural heritage landscapes based on online web travel notes. A framework of visitor perception types of terraced agricultural cultural heritage landscapes was constructed, and each type was analyzed in a targeted manner. The results obtained can provide a reference for the conservation of heritage farming culture and the development of strategies to improve landscape quality for such sites. This study used crawler software to collect online travelogue data from 3991 notes by visitors to seven note-worthy terraced agro-cultural heritage sites in China and used the ROST Content Mining 6 tool to analyze high-frequency feature words, semantic networks, and sentiment distribution and ten-dency. We found that the tourist perception of the diversity of terraced agro-cultural heritage landscape is rich, with a high overall evaluation. The tourists‘ perceptions focused on four elements: landscape, ecology, culture, and service. They were more likely to have a high perception of the landscape than service, which in turn was higher than culture and ecology. The emotional tendency of tourists‘ perceptions is mainly highly positive and neutral, and negative emotions account for a lower proportion and are mostly mild.

The adaptation of cultural heritage in built environments

“…Some scholars conduct semantic analysis using travelogues to study the emotional perception of visitors to terraced agro-cultural heritage. 38 Other scholars use structural equation modelling to analyze satisfaction surveys of visitors to traditional villages, exploring the multiple chain mediation effects amongst visitor engagement, perceived value, place attachment and loyalty. 39 Current research primarily focuses on the satisfaction of a specific group towards a single cultural heritage, lacking comparative studies between different categories of populations and comparative studies on demographic adaptation towards different cultural heritages.…”

“…Some scholars conduct semantic analysis using travelogues to study the emotional perception of visitors to terraced agro-cultural heritage. 38 Other scholars use structural equation modelling to analyze satisfaction surveys of visitors to traditional villages, exploring the multiple chain mediation effects amongst visitor engagement, perceived value, place attachment and loyalty. 39…”

Research on Accessibility of Green Infrastructure Based on GIS: A Case Study of Kunhou Neighborhood Planning

“…The residents are found to be concerned with the community infrastructures, living conditions, local customs, intangible culture, and emotional experiences. In the general processing of the travel notes on ROST-CM6 (ROST Content Mining 6 tool), after obtaining the word division results, word frequency analysis, semantic network analysis, and sentiment distribution analysis were conducted to further investigate the connotations (Yang et al, 2022;Chen et al, 2023).…”

“…For an in-depth understanding of the residents' emotions, the travel notes were evaluated according to a sentiment dictionary on ROST CM6 and were divided into three scales: positive, neutral, and negative (Yang et al, 2022;Chen et al, 2023). According to the sentiment analysis in Table 4, the majority of emotional responses are positive (65.94%), while the neutral and negative emotions accounted for 16.67% and 17.39%, respectively.…”

Determination of Terrace Size and Density Index of Agricultural Terraces in Cittaslow Uzundere using Drone and GIS

“…interaction between humans and the environment [2,3,4,5,6,7,8,9]. Agricultural terraces originated as a way for people to carry out agricultural activities in mountainous areas [10]. They are traditional agricultural structures that alter the slope of sloping land to allow agricultural activities [11,12].…”