“…Whereas real risks are traditionally characterized by uncertainty about the effects of the activity and probability of outcomes in question (Kahneman and Tversky, 2013; Schmidli, 2017), perceived risks are related to an individual’s subjective perceptions, which are influenced by multiple social, cultural and contextual factors based on personal judgments, attitudes, experiences and feelings (Brown et al , 2018; Pidgeon, 1998; Ropeik, 2011). As a result, perceived risks might influence people’s attitudes, decisions and behavior even if the real risks are minimal (Cakar, 2020; Quintal et al , 2010; Reichel et al , 2007). Conversely, unperceived risks will not have any effect on people’s behavior even if the risks are real, significant and tangible.…”