Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market

Ngugi, Benjamin; Elliot, Esi Abbam; Blankson, Charles

doi:10.1002/tie.22179

Cited by 6 publications

(4 citation statements)

References 55 publications

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“…The four deterministic factors includes: Business demographics, product innovations, market strategy and market trends together analyze the shift in the performance of the company. In the telecommunication industry in Africa [ 26 ], statistical analysis was carried out to evaluate the main factors responsible for business performance. In order to evaluate critical factors, customer reviews were taken into account and a business design was prepared to carry out the pros on cons of several factors affecting the industry sector of the company.…”

Section: Business Success and Investor-business-market Interplaymentioning

confidence: 99%

Exploring investor-business-market interplay for business success prediction

2023

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The success of the business directly contributes towards the growth of the nation. Hence it is important to evaluate and predict whether the business will be successful or not. In this study, we use the company’s dataset which contains information from startups to Fortune 1000 companies to create a machine learning model for predicting business success. The main challenge of business success prediction is twofold: (1) Identifying variables for defining business success; (2) Feature selection and feature engineering based on Investor-Business-Market interrelation to provide a successful outcome of the predictive modeling. Many studies have been carried out using only the available features to predict business success, however, there is still a challenge to identify the most important features in different business angles and their interrelation with business success. Motivated by the above challenge, we propose a new approach by defining a new business target based on the definition of business success used in this study and develop additional features by carrying out statistical analysis on the training data which highlights the importance of investments, business, and market features in forecasting business success instead of using only the available features for modeling. Ensemble machine learning methods as well as existing supervised learning methods were applied to predict business success. The results demonstrated a significant improvement in the overall accuracy and AUC score using ensemble methods. By adding new features related to the Investor-Business-Market entity demonstrated good performance in predicting business success and proved how important it is to identify significant relationships between these features to cover different business angles when predicting business success. Graphical Abstract

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Section: Business Success and Investor-business-market Interplaymentioning

confidence: 99%

Exploring investor-business-market interplay for business success prediction

2023

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“…On the one side, as environmental rules improve and customers become more environmentally conscious, businesses are faced with more restraints (Schaltegger and Synnestvedt, 2002 ). Enterprises can only get distinctive competitive advantages by incorporating environmental issues into strategic height (Ngugi et al, 2021 ). On the other hand, due to the combined externalities of significant investment costs and high risk associated with environmental management, businesses have little motivation to pursue green solutions (Dar et al, 2022 ).…”

Section: Introductionmentioning

confidence: 99%

Role of Knowledge Management on the Sustainable Environment: Assessing the Moderating Effect of Innovative Culture

Weina

Yang

2022

Front. Psychol.

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Environmental sustainability has become the need of the hour and has been emphasized immensely because of the increased environmental awareness and resulting problems caused due to negligence. This study has intended to determine the role of knowledge management (KM) practices in achieving a sustainable environment with the mediating role of environmental awareness and green technological use. The study further examined the moderating role of green innovative culture between the relationship of KM practices and a sustainable environment. The data were acquired from 378 managerial level personnel of the construction industry in China through questionnaires. Smart-PLS 3.3.3 was used to determine the study's hypothesis through the structural equation modeling (SEM) technique. The study found that KM practice has a significant relationship with a sustainable environment, environmental awareness, and green technological use. Also, environmental awareness has a significant effect on a sustainable environment. Moreover, it was found in the study that environmental awareness significantly mediated the relationship between KM practices and sustainable environment, but green technological use did not find any mediating effect on the relationship between KM practices and sustainable environment. Furthermore, green innovative culture considerably moderated the relationship between KM practices and a sustainable environment. Theoretically, this study contributes to the existing literature by incorporating and investigating the role of KM practices in a sustainable environment. Practically, this article presented some implications for the management concerning promoting KM practices and environmental awareness within the organization and developing a green innovative culture.

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“…Other studies have examined causes of churn and retention (Bhatia and Chanda, 2016;Jain, 2017;Kaur and Soch, 2018). The focus of very few studies has been on service adoption (Lin et al, 2015;Lee et al, 2015;Premkumar and Rajan, 2013) or understand the factors responsible for the success of mobile products innovations (Ngugi et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…, 2015; Lee et al. , 2015; Premkumar and Rajan, 2013) or understand the factors responsible for the success of mobile products innovations (Ngugi et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

Dimensions of mobile service adoption – a systematic literature review

Kulshrestha

Jain

Dhingra

2022

SAJBS

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PurposeThe goal of this paper is to identify the main factors influencing mobile service adoption and define a universally applicable holistic concept capable of explaining all types of mobile service adoption that will be useful to all stakeholders.Design/methodology/approachA systematic method was used to identify and select relevant articles for appraisal and analysis of their data, as well as to summarize existing research in mobile service adoption studies.FindingsAfter reviewing and analyzing the articles, 25 major variables were identified. According to the article analysis, usefulness and experience were identified as the primary motivators for adoption, and that negative barriers to adoption must be controlled in order to improve adoption. Demographics play a role in adoption and technology acceptance model (TAM) emerged as the most suitable model to study the variables affecting mobile service adoption.Research limitations/implicationsThe generic concept of mobile services adoption will help industry stakeholders and researchers to use a more focused approach to study and encourage adoption and use of mobile services. Empirical testing of the proposed concept is a limitation which can also be a future scope of the study.Originality/valueThe review provides a holistic mobile services adoption process which is able to define adoption for all kinds of mobile services and is universally applicable as well. The study presents potential implications and relevant insights in mobile services adoption and contributes to a better understanding of mobile service adoption process.

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Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market

Cited by 6 publications

References 55 publications

Exploring investor-business-market interplay for business success prediction

Exploring investor-business-market interplay for business success prediction

Role of Knowledge Management on the Sustainable Environment: Assessing the Moderating Effect of Innovative Culture

Dimensions of mobile service adoption – a systematic literature review

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