Toward a Platform for Pervasive Display Applications in Retail Environments

Strohbach, Martin; Martin, Miquel

doi:10.1109/mprv.2011.16

Cited by 25 publications

(10 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Following, it will enable marketers to target their campaigns to a specific audience that is keen on or open to the promotional target [Adomavicius and Tuzhilin 2011]. As an extension, modelling user's social behaviour through a mobile device may guide marketing to a new era, in which the environment will adjust automatically based on a user's predicted preference and mood [Strohbach and Martin 2011]. Another application that would provide benefits is the identification of potential customers [Gorgoglione et al 2011].…”

Section: Marketingmentioning

confidence: 99%

A Survey on Mobile Social Signal Processing

et al. 2016

View full text Add to dashboard Cite

Understanding human behaviour in an automatic but non-intrusive manner is an important area for various applications. This requires the collaboration of information technology with human sciences to transfer existing knowledge of human behaviour into self-acting tools. These tools will reduce human error that is introduced by current obtrusive methods such as questionnaires. To achieve unobtrusiveness, we focus on exploiting the pervasive and ubiquitous character of mobile devices.In this article, a survey of existing techniques for extracting social behaviour through mobile devices is provided. Initially we expose the terminology used in the area and introduce a concrete architecture for social signal processing applications on mobile phones, constituted by sensing, social interaction detection, behavioural cues extraction, social signal inference and social behaviour understanding. Furthermore, we present state-of-the-art techniques applied to each stage of the process. Finally, potential applications are shown while arguing about the main challenges of the area.

show abstract

Section: Marketingmentioning

confidence: 99%

A Survey on Mobile Social Signal Processing

et al. 2016

View full text Add to dashboard Cite

show abstract

“…Likewise, other pervasive computing technologies show significant promise. Harnessing these technologies to augment the shopping experience has led to the term pervasive retail being coined, and a number of prototype solutions have been documented in the research literature, see for example (Strohbach & Martin, 2011;Kourouthanassis & Roussos, 2003;Yih et al, 2005;Sellitto et al, 2007;Quercia et al, 2011 …”

Section: Towards Pervasive Retailmentioning

confidence: 99%

Retail in the Digital City

O’Hare

O’Grady

Keegan

2012

International Journal of E-Business Research

View full text Add to dashboard Cite

Conventional high street retailers face a multitude of challenges if they are to survive and thrive. Some of these difficulties arise from structural and economic issues; others may be sociological and demographic. However, to thrive, retailers must be perceived as being competitive, and must adopt innovative and invigorating strategies to maximise the potential of their situations while offsetting the limitations. In this paper, it is proposed that a judicious combination of low-cost Information and Communication Technologies (ICTs) could enable small retailers to harness the benefits of the information society and provide services congruent with the digital city concept. As an illustration of the issues involved, pertinent results from a systematic end-user evaluation of EasiShop are discussed.

show abstract

“…The problem behind the Pervasive Advertising is the tradeoff between the amount of delivered ads and their relevance: if only the most relevant ads are delivered (good for consumers), the total amount of delivered ads may be insufficient for the objectives of the advertising campaigns (bad for advertisers). This problem is not addressed by related works [2], [3], [4]. To solve this impasse, it is necessary to find a balance between the consumers' needs and advertisers' objectives.…”

Section: Introductionmentioning

confidence: 97%

Pervasive advertising: An approach for consumers and advertisers

Bublitz

Almeida

Luiz

et al. 2013

2013 IEEE Third International Conference on Consumer Electronics ¿ Berlin (ICCE-Berlin)

View full text Add to dashboard Cite

Pervasive Advertising stands out from other forms of ad serving by using contextual information of consumers. However, providing relevant ads is not enough for effective Pervasive Advertising. It is also necessary to address the objectives of the advertisers, leading to a trade off between advertisers' objectives and consumers' needs. This paper presents a solution based on multiagent negotiation to solve this impasse. Experiments have demonstrated that the solution is effective in finding a balance between the needs of the consumers and the objectives of the advertisers.

show abstract

Toward a Platform for Pervasive Display Applications in Retail Environments

Cited by 25 publications

References 2 publications

A Survey on Mobile Social Signal Processing

A Survey on Mobile Social Signal Processing

Retail in the Digital City

Pervasive advertising: An approach for consumers and advertisers

Contact Info

Product

Resources

About