“…Various research has contributed to this matter especially between 2019-2023 (Liang, et al, 2022;Alonso-Muñoz et al,2022;Grdinić & Škurić,,2021;Praptiwi et al,2021;Sharafuddin et al,2020;Pforr,2001 ). Coastal marketing is one of the strategies used to promote tourism by highlighting Blue Flag beaches for their environmental quality (Pournara et al,2023;Pournara et al,2022;Mani et al,2022;Khan et al,2020;Shomshekova, et al,2020;Mishra et al,2020;Satariano,2019;Jones& Navarro,2018;Creo & Fabroni,2011) Wysokińska, 2017). Thus, we can state with confidence that e-commerce used in the travel industry generally has a good effect on the social, cultural, and economic spheres.…”