“…Senior executives, in particular, are regarded as playing an important role in helping organizations to attend to contradictory demands and to foster ambidexterity (see, for example, Birkinshaw & Gupta, 2013;Gibson & Birkinshaw, 2004;Lubatkin, Simsek, Ling, & Veiga, 2006;O'Reilly & Tushman, 2011;Raisch & Birkinshaw, 2008;Smith & Tushman, 2005). Rather than attempting to align and resolve the conflicting demands of exploration and exploitation, executive leaders need to embrace divergence and build the capacity to attend simultaneously to competing and conflicting demands (Smith & Lewis, 2011), combining the attributes of rigorous cost cutters and of freethinking entrepreneurs (O'Reilly & Tushman, 2013;Tushman & O'Reilly, 1996).…”