Toward an information-compatible anti-spam strategy

Plice, Robert K.; Melville, Nigel P.; Pavlov, Oleg V.

doi:10.1145/1506409.1506440

Cited by 4 publications

(2 citation statements)

References 4 publications

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“…Because each anti-spam server works independently and the information cannot be shared, on the other hand, the spam attacks the entire Internet and the spam has many varieties, as a result, a single service is unable to filter the spam in an effective and timely manner [3] . Therefore, the way for the efficient and safe cooperation among various servers and resource sharing has been the focus of the study.…”

Section: Introductionmentioning

confidence: 99%

An Anti-Spam System Based on Service Grid

Liang

Zhong

Liu

2010

AMR

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The flood of spam has caused more serious harm in society. In this paper, we bring forward an anti-spam system based on the service grid, which can dynamically organize the mail servers on the Internet together to against the spam. We discuss the working model and system architecture of the anti-spam grid and design the core algorithm for the status monitoring and load distribution of a dispatch server. And In this paper, we implement the system performance evaluation, and the experiment results show that the system is stable, efficient and scalable.

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Section: Introductionmentioning

confidence: 99%

An Anti-Spam System Based on Service Grid

Liang

Zhong

Liu

2010

AMR

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“…In accordance with the different aspects of the network hierarchy structure, the anti-spam technology can be divided into the following aspects: IP layer-based, SMTP protocol-based and content-based filtering methods [2] . At the same time, people still continue to put forward new spam filtering methods to cope with the increasingly progressive spam generation technologies.…”

Section: Introductionmentioning

confidence: 99%

Bayesian Spam Filter Based on Distributed Architecture

Liang

Liu

2010

AMR

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The flood of spam promotes the development of anti-spam technology. In this paper, we bring forward the Bayesian filter technology based on the distributed architecture, which can realize the sharing of the Bayesian learning outcomes among servers within the system, so as to increase the accuracy of spam recognition. We, in the paper, discuss the sharing model of information with spam features under the distributed architecture and the spam identification process; analyze the Bayes algorithm and carry out the relevant improvements; design the Bayes Filter based on distributed architecture on the above basis and verify the effect of the filter by experiments.

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A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains

Abrahams

Chaudhary²,

Deane³

2010

J Direct Data Digit Mark Pract

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In this paper, we analyze the prevalence and frequency of email marketing among 200 of the largest franchise corporations in the United States, and compare the deliverability of emails in various industries -that is, how often legitimate, solicited emails were regarded by major hosted email providers as spam. We found that approximately half (45 per cent) of large franchise corporations provide opt-in email marketing newsletters, with email marketing being most popular in the hotel and health care industries and least popular in the pet and maintenance industries. Most corporations sent an average of one email every 10 weeks, predominantly on weekdays. Companies in the hotel and food industries were the most prolifi c email marketers, and hotels showed an unusual proclivity for emailing on Sundays. Surprisingly, an astonishing one-third of legitimate emails, on average, were fl agged as spam by major email hosting providers. Food and automotive companies were most susceptible to deliverability issues, and hotel and personal care companies were relatively immune to deliverability problems. Our results provide an interesting comparison of the email marketing habits of large US franchise companies in a variety of industries, and suggest a variety of questions and action items for digital marketing professionals.

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Toward an information-compatible anti-spam strategy

Cited by 4 publications

References 4 publications

An Anti-Spam System Based on Service Grid

An Anti-Spam System Based on Service Grid

Bayesian Spam Filter Based on Distributed Architecture

A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains

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