Toward applied Islamic business ethics: responsible halal business

Abstract

Purpose -The purpose of this paper is to explore the opportunities of using halal regulation and certification as a mechanism for applying Islamic business ethics in contemporary world. Design/methodology/approach -The current practices of halal regulation and certification and literature on Islamic ethics were reviewed, to identify a practical approach for Islamic business ethics. Findings -Islam allows and accepts different levels of ethical commitment. A multi-level Islamic ethics framework and a multi-level halal certification approach are proposed to facilitate the implementation of Islamic business ethics in a relative context. Two major developments can enrich halal business practices: harmonization of global standards and governance structure, and integrating responsibility and ethical issues in halal standards. Practical implications -The proposed framework and developments can enrich halal regulation and certification practice. Originality/value -The paper emphasizes the importance of flexibility and adaptability in Islamic business ethics implementation, and proposes a new framework and approach to apply Islamic business ethics.

Where is “Islamic marketing” heading?

“…Recent studies have also highlighted the importance of halal labeling (Bonne & Verbeke, 2008;Jamal & Sharifuddin, 2015;Sahin, Pekkirbizli, Kayser, & Theuvsen, 2014). If we include the consideration of halal products as "humane" and healthy (El-Bassiouny, 2014, p. 47;Ismaeel & Blaim, 2012), this market could also include non-Muslim consumer segments, thus becoming even more viable. Prior literature investigates non-Muslims' interest in halal products (e.g., Ahmad, Sidek, Adi, Jusoh, & Soon, 2013;Haque, Sarwar, Yasmin, Tarofder, & Hossain, 2015;Ismail & Nasiruddin, 2014;Mathew, Abdullah, & Ismail, 2014).…”

Halal labeling effect on muslim consumers attitude and behavior

“…The Islamic ethical framework has a level with several approaches, halal certification is proposed to facilitate the application of Islamic business ethics in a relative context. Halal business practices provide harmonization of global standards and governance structures, and integrate ethical responsibilities and issues in the form of standards to be followed [12]. Customers are willing to spend a lot of effort and money to buy Halal food [13].…”

Innovation in a Religious Environment: Establishing an Inter-Organizational Network Oriented to the Islamic Market

“…It is the religious leaders who play this role in innovation, establishing a jurisprudence that will determine acceptance or not of the practice for Halal products. Such acceptance is not always unanimous (e.g., Shia and Sunnis have different views on how to interpret the Qur'an), and is often discussed in international forums after a long exchange of information and opinions among the various actors (Ismaeel & Blaim, 2012).…”