“…While AEIs unequivocally facilitate the collection and flow of environmental information, we posit that, consistent with the Belief‐Action‐Outcome (BAO) framework developed in Melville (2010), AEIs play a key role in shaping the attitudes and beliefs of employees, managers, and the leadership about the importance of environmental sustainability and the impacts of the firm's operations on the natural environment. The BAO framework is founded on ideas and constructs from the field of sociology (Coleman, 1994; Hedström & Swedberg, 1998) and has since been embraced in other areas, including information systems (e.g., Gholami, Sulaiman, Ramayah, & Molla, 2013; Ojo, Raman, & Downe, 2019; Seidel, Recker, & Vom Brocke, 2013), social media (e.g., Tan & Vasa, 2011), and transportation systems (e.g., Jia, Cumbie, Sankar, & Yu, 2015). The BAO framework builds on a micro–macro relations model developed by Coleman (1986) that incorporates: (a) ( macro–micro ) beliefs of individuals (employees, managers, and the leadership) about the natural environment that are formed by organizational and social structures; (b) ( micro–micro ) the corresponding responsive actions of individuals relating to environmentally sustainable practices and processes; and, ultimately, (c) ( micro–macro ) environmental and financial outcomes.…”