Important as the struggle for existence has been and even still is, yet as far as the highest part of our nature is concerned there are other agencies more important. For the moral qualities are advanced either directly or indirectly much more through the effects of habit, by our reasoning powers, by instruction, by religion, etc., than through natural selection.-Charles Darwin, The Descent of Man, Conclusions, p. 404 For a century, many of psychology's great founders and innovators, in keeping with Darwin's long-ignored full theory of evolution (Loye, 2004)of which we will say much more here-have struggled to build a humanistic, moral, and action-oriented theory of evolution. Beyond the prevailing constraints for their field, it can now be seen that they were seeking an alternative to the prevailing paradigm accepted by biologists, Neo-Darwinians, and the so-called "man in the street" of "survival of the fittest" and selfishness as prime drivers for human, as well as prehuman, evolution. Darwin not only had much more to say about evolutionary motivation at the human level but also, unknown to them, had earlier stated what became the driving ethos for scores of creative psychologists. This is a story much in need of telling.This chapter explores this pivotal but little known chunk of our history as a case Writ Large of creativity against conformity-that is, of forces supporting open and innovative inquiry versus those promoting falling in line with dominant views. What now adds urgency to the story is that in 153