Towards a contemporary research agenda for island branding: developments, challenges, and dynamics

Mitropoulou, Angeliki; Spilanis, Ιoannis

doi:10.1057/s41254-020-00181-4

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Towards a contemporary research agenda for island branding: developments, challenges, and dynamics

Cited by 3 publications

References 66 publications

Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece

Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece

UNESCO World Heritage Site label and sustainable tourism in Europe: a user-generated content analysis

Branding Intangible Cultural Heritage: A Root Reinforcement Model for Tourism Resurgence With Indigenous Doll Making

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